Firecracker Communications & Artist Services

How To Get Testimonials… the Easy Way. A Tough Love Tuesday Tip

There’s nothing like a great testimonial from one of your clients or customers to make you feel like a million bucks. AND… there is nothing more powerful than third-party testimonials when it comes to converting mildly interested prospective clients into enthusiastic paying clients. Great testimonials build your credibility, trustworthiness and effectiveness in the [...]

Are You Saying NO! to Yourself Again? A Tough Love Tuesday Tip

Sometimes, when you find yourself surrounded by a lot of smart, high-energy, impassioned entrepreneurs, all of whom are saying “Yes!” to their dreams and goals, you become painfully aware of how you are saying “No!” to your own dreams and goals.

This happened to me recently at a 3-day marketing intensive. I [...]

Stop Stealing Stuff. A Tough Love Tuesday Tip (Rant)

 

Watch out!

In this Tough Love Tuesday, I’m letting myself rant about something that really, really gets under my skin!

It’s about stealing.

It’s about using someone’s best work in order to glorify your own and never giving credit where credit is due.

Just watch the video and then… stop stealing [...]

Downplay the Content. Amplify the Connection! Tough Love Tuesday Tip

I just got done listening to a very fine (and free) 5-part series on Building Your Business With Content Marketing” with Brian Clark from Copyblogger and Michael Port. These guys are super-pros when it comes to building a tribe, marketing online and using social media to meet new friends and keep the old.

[...]

Don’t Build Your List. Build Your Tribe. A Tough Love Tuesday Tip

Oh, let’s stop all this talk about list building!

Internet marketing gurus keep harping away about how to “build your list.” “It’s all in your list.” “You gotta keep building your list.””You want a huge list.”

But what good is a huge list if only a teeny-tiny percentage of the people on that [...]

Ask Before You Add! A Tough Love Tuesday Tip

Today’s Tough Love Tuesday tip was inspired by my funny, talented Mastermind partner, Kathleen, who has been doing a lot of public speaking lately. And because she’s a smart cookie, she always passes around a hat or basket during these speaking engagements so she can collect people’s business cards for a drawing for [...]

Thou Shalt Not Fear the Unsubscribe! A Tough Love Tuesday Tip

Today, we continue our month-long focus on email marketing, including how to write emails that are irresistible and use email to build rapport, trust and connection with those you are meant to serve.

It always feels bad when someone unsubscribes from your email list. Especially right after you’ve sent something into which you [...]

Stupid Rules You Should Ignore. A Tough Love Tuesday Tip!

It is March 20 and we continue our month long spotlight on email… how to write emails that get opened, read and responded to!

Today, we are talking about stupid email writing rules you need to avoid. Oy, I heard a doozey the other day!

AND… how to make sure your email makes [...]

What Do People Expect From You? A Tough Love Tuesday Email Marketing Tip

During the month of March, we are focusing on how to write emails that get opened, read and responded to. Last week, we talked about subject lines, and today, we are focusing on being consistent with what you send to the people on your email list so they know what to expect from [...]

Grab ‘Em With a Great Subject Line. A Tough Love Tuesday Tip

Hey There! Did you hear the news?

For the entire month of March, we are going to be talking about how to write emails that get opened, read and responded to. And we start with this week’s Tough Love Tuesday tip on… email subject lines! When it comes to writing emails that get [...]