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The 3 Commandments: Lessons In Launching and Love

I’ve never been a fan of looking back on what has been. I’m always more interested in what’s coming up next. Which is why I’ll never write a memoir. Why waste this delicious present moment ... Read more

Categories: Being An Entrepreneur, Copywriting

Write Like You Mean It

Okay, think quick! What was the last piece of copy or content you wrote? Do you remember? Was it an email? A blog post? A social media post? A sales page? Then ask yourself… “Did the message ... Read more

Categories: Copywriting

Cut Off, Drop Down, Listen: My 4-day Soul-Inspired Workcation

What might happen if you gave yourself 4 days to just be with you? 4 days without the noise of the outside world, the demands of other people, or the rush, rush, rush of your routine? What might ... Read more

Categories: Being An Entrepreneur

The Pain, the Promise, the Pizzazz – Part Three

If you’ve ever eating plain yogurt, you know it can be pretty blah. No sweetness, no spice, no flavor really. Except for a mild tang. Sure, it’s smooth and creamy. But flavor-wise, it leaves ... Read more

Categories: Being An Entrepreneur, Copywriting

The Pain, the Promise, the Pizzazz – Part Two

Within the heart of your offer lies a promise. The promise to relieve your client’s pain, to solve her problem, to detangle a complicated issue, to end a recurring nightmare, to turn a hopeless, ... Read more

Categories: Being An Entrepreneur, Copywriting

The Pain, the Promise, the Pizzazz – Part One

5 years ago, right about this time, I was moving out of a large, 1880’s brick house where I’d lived for 5 years with a crazy rock ‘n roll man whom I loved dearly… a man who surprised me one night when ... Read more

Categories: Being An Entrepreneur, Copywriting

When Everything Seems to Be Falling Apart…

 Sometimes, when everything seems to be falling apart, you just need to let it fall apart. When what was once strong and sure is crumbling to the ground, When what you’ve held dear is ... Read more

Categories: Being An Entrepreneur

Bette Midler and 3 Simple Ways to Put More YOU in Your Copy

The other night while I was washing dishes, I turned on Spotify and listened to Bette Midler sing “I Love Being Here With You.” As I filled the dirty roasting pan with hot, sudsy water, I thought… ... Read more

Categories: Copywriting

How to Go From Stuck to Full Steam Ahead

Have you ever been riding high on wave of creative energy and inspiration where everything seems possible and you feel slightly invincible and you're so excited you can hardly stand being in your own ... Read more

Categories: Being An Entrepreneur

5 Questions Your Homepage Must Answer

It’s bound to happen. Maybe not today. Maybe not tomorrow. But sooner or later, your clients and potential clients will end up on your homepage. So will your colleagues and potential joint ... Read more

Categories: Copy

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