Do you have an important project that feels so hard or demanding you find yourself avoiding it? Or perhaps you've already started it, but every time you dig in you're overcome with a heaviness, a ... Read more
One. Big. Change. In 2019.
Every December 31, as one year glides into the next, I think of Julia. Julia was (and possibly still is) an experienced practitioner and teacher of neuromuscular therapy. She was one of my mentors ... Read more
The Big Mistake That Sabotages the Success of Your Free Challenge
I thought I had it nailed. I’d done my homework. I’d learned from other’s mistakes. So, when I created and offered a free 5-day challenge during my launch a few months ago, I was confident it ... Read more
Video #3: The Missing Ps: How to Take Your Copy from “Just Okay” to “Oooo La La!” Video #3 of 3
This is the third and last installment of the 3-part video tutorial “The Missing Ps: How to take your copy from just okay to Ooo la la!" The first video of this series can be found here. The second ... Read more
Video #2: The Missing Ps: How to Take Your Copy from “Just Okay” to “Oooo La La!” Video #2 of 3
This is the second installment of a 3-part video tutorial "The Missing Ps: How to take your copy from just okay to Ooo la la! The first video of this series can be found here. If your copy is ... Read more
The Missing Ps: How to Take Your Copy from “Just Okay” to “Oooo La La!” Video #1 of 3
This is the first of a 3-part video tutorial on how to use three Missing Ps to take your copy from weak and wobbly to wowie-zowie! Today's video shows you how to perk up the promise of your offer or ... Read more
Take a Stand: How to End of Your Copy with a Rousing Call to Action
One of my musical mentors, Wesla Whitfield, would always end her jazz cabaret shows with what she called a “rousing closer,” meaning, a song that had the energy and intensity to rouse the audience’s ... Read more
Something’s Missing. Something Important.
Your copy. It's got it all! It's beautifully written. It has a captivating lead. It makes a strong point. It's clear. Concise. A fifth grader could understand it. Perfect! But something's ... Read more
Say Yes to You: Lose the Mood, Liberate Your Creative Energy, and Come Alive
On those days when I feel a little off or out of sorts... slightly grumpy, or dissatisfied, or really down and out... I ask myself, "How am I saying No to myself right now? What is it I want that I’m ... Read more
The Interview: A Very Cool Way to Dissolve Fear, Doubt, and Anxiety
I had to get out of the house. I could hardly stand to be in my own skin. I was so scared, so incredibly nervous about what was about to happen. So, I put on my Nikes, walked out the front ... Read more