Ugh! It's the worst. It’s enough to make you want to quit. Or leave town, wear a disguise, and live the rest of your days on a far-away island where nobody knows your name. I’m talking about ... Read more
Copywriting Tip! Triple Up the Power of Your Benefits
I was asked recently, “What is the biggest mistake most entrepreneurs make when writing copy?” My answer: They don’t focus on the benefits of their offer or services. They shy away from talking ... Read more
Wesla Whitfield: My Musical Hero
On February 9, 2018, one of my musical mentors died. Her name was Wesla Whitfield. She was 70 years old. And she was one of the most brilliant interpreters of song on the planet. She was also an ... Read more
Promises, Promises! Why Your Promise Needs to Be Clear in Your Copy
[Super cool video below!] Do you ever send out an email in hopes of getting your tribe interested in something you’ve got a’brewing? Only to be disappointed because no one seems to give a rip? Or ... Read more
4 Sweet Ways to Express Your Love on Valentine’s Day
Any excuse to express love is a good excuse. For instance… Valentine’s Day. It’s one week from today. Now, I have friends who think Valentine’s Day is a Hallmark holiday designed by greedy ... Read more
Hold the Cheese, Pleeeze! A Tutorial on How to Write Cheese-Free Headlines
Cheese. I love it. If I didn't have such a temperamental digestive system, I'd eat it every day. But not just any old cheese though. I'd indulge in triple cremes from France. Gruyere from ... Read more
2018 Revealed: How to Have a Truly Spectacular New Year
Here’s how I know 2018 is going to rock: I’ve already seen it. In my own kind of crystal ball. Every year around this time, I create the year ahead with this incredibly fun, inspiring and ... Read more
The Perfect Holiday Gift (no shopping required)
I’ve got a severe case of the “holiday happys” this year. Every morning, I’m up before dawn, lighting candles, making tea and listening to my farovite Christmas music. The cats and I snuggle into ... Read more
Is Your Copy So Clean It Stinks? Quick Copywriting Tip
I’m a big advocate for writing copy that’s clear, concise and compelling. With short, snappy sentences that get right to the point. The cleaner, clearer and more direct your copy is, the easier and ... Read more
Subheads: The Wrongfully Ignored Step Sisters of the Attention-Grabbing Headline
If you polled a bunch of copywriters and asked, “What’s the most important, make-or-break element of any piece of copy,” they would likely say: the headline. Or… the subject line, if you asked them ... Read more