As a certifiable copywriting nerd, I always get a little excited when I find a new template or tutorial or example that sparks ideas or offers a new perspective for writing great copy. That’s why I ... Read more
What Makes You Unique? Or… How to Stand Out and Shine
What’s unique or different about what you do or what you offer? Why should your ideal clients choose you over someone else? What makes your services uniquely suited to solve your ideal clients’ ... Read more
Fun-Size It! How to Start and Finish Almost Anything
Do you have an important project that feels so hard or demanding you find yourself avoiding it? Or perhaps you've already started it, but every time you dig in you're overcome with a heaviness, a ... Read more
One. Big. Change. In 2019.
Every December 31, as one year glides into the next, I think of Julia. Julia was (and possibly still is) an experienced practitioner and teacher of neuromuscular therapy. She was one of my mentors ... Read more
The Big Mistake That Sabotages the Success of Your Free Challenge
I thought I had it nailed. I’d done my homework. I’d learned from other’s mistakes. So, when I created and offered a free 5-day challenge during my launch a few months ago, I was confident it ... Read more
Video #3: The Missing Ps: How to Take Your Copy from “Just Okay” to “Oooo La La!” Video #3 of 3
This is the third and last installment of the 3-part video tutorial “The Missing Ps: How to take your copy from just okay to Ooo la la!" The first video of this series can be found here. The second ... Read more
Video #2: The Missing Ps: How to Take Your Copy from “Just Okay” to “Oooo La La!” Video #2 of 3
This is the second installment of a 3-part video tutorial "The Missing Ps: How to take your copy from just okay to Ooo la la! The first video of this series can be found here. If your copy is ... Read more
The Missing Ps: How to Take Your Copy from “Just Okay” to “Oooo La La!” Video #1 of 3
This is the first of a 3-part video tutorial on how to use three Missing Ps to take your copy from weak and wobbly to wowie-zowie! Today's video shows you how to perk up the promise of your offer or ... Read more
Take a Stand: How to End of Your Copy with a Rousing Call to Action
One of my musical mentors, Wesla Whitfield, would always end her jazz cabaret shows with what she called a “rousing closer,” meaning, a song that had the energy and intensity to rouse the audience’s ... Read more
Something’s Missing. Something Important.
Your copy. It's got it all! It's beautifully written. It has a captivating lead. It makes a strong point. It's clear. Concise. A fifth grader could understand it. Perfect! But something's ... Read more