This is the second installment of a 3-part video tutorial "The Missing Ps: How to take your copy from just okay to Ooo la la! The first video of this series can be found here. If your copy is ... Read more
The Missing Ps: How to Take Your Copy from “Just Okay” to “Oooo La La!” Video #1 of 3
This is the first of a 3-part video tutorial on how to use three Missing Ps to take your copy from weak and wobbly to wowie-zowie! Today's video shows you how to perk up the promise of your offer or ... Read more
Take a Stand: How to End of Your Copy with a Rousing Call to Action
One of my musical mentors, Wesla Whitfield, would always end her jazz cabaret shows with what she called a “rousing closer,” meaning, a song that had the energy and intensity to rouse the audience’s ... Read more
Something’s Missing. Something Important.
Your copy. It's got it all! It's beautifully written. It has a captivating lead. It makes a strong point. It's clear. Concise. A fifth grader could understand it. Perfect! But something's ... Read more
Say Yes to You: Lose the Mood, Liberate Your Creative Energy, and Come Alive
On those days when I feel a little off or out of sorts... slightly grumpy, or dissatisfied, or really down and out... I ask myself, "How am I saying No to myself right now? What is it I want that I’m ... Read more
The Interview: A Very Cool Way to Dissolve Fear, Doubt, and Anxiety
I had to get out of the house. I could hardly stand to be in my own skin. I was so scared, so incredibly nervous about what was about to happen. So, I put on my Nikes, walked out the front ... Read more
Just Say No! How to Break Through Massive Resistance and Get ‘Er Done
Sometimes, you have to say "no" before you can say "yes." Sometimes, you can’t make a lick of progress on a project until you decide not to do it. Sometimes, the fastest, most effective way to ... Read more
Unignorable Emails: How to Write Emails That Get Opened, Read, and Responded To
If your unopen rate is going up and your click-through rate is going down, and you're wondering, "What gives? Why aren't more people reading my incredibly well-written, finely crafted emails that I ... Read more
6 Reasons Why Your Stuff Isn’t Selling… and What To Do About It
Ugh! It's the worst. It’s enough to make you want to quit. Or leave town, wear a disguise, and live the rest of your days on a far-away island where nobody knows your name. I’m talking about ... Read more
Copywriting Tip! Triple Up the Power of Your Benefits
I was asked recently, “What is the biggest mistake most entrepreneurs make when writing copy?” My answer: They don’t focus on the benefits of their offer or services. They shy away from talking ... Read more