I thought I had it nailed. I’d done my homework. I’d learned from other’s mistakes. So, when I created and offered a free 5-day challenge during my launch a few months ago, I was confident it ... Read more
How Your Free Offer Can Make You Money: 5 Must-Have Ingredients
Wanna know what the biggest money-maker is in your business? Your free offer. Yep. That scrumptious little nugget of high-value content you give away for free. On your website. On social ... Read more
“So What?” Or How to Get Your Clients to Give a Damn
If you’re ready to finally have a business you love more than warm brownies with ice cream… a business that consistently makes more money than you can spend, answer these 2 questions right ... Read more
How to Know What Your Clients Want From You
Right now my head feels as if it’s being bludgeoned by a cast iron frying pan as my sinuses are being sprayed with flesh-burning mace. I have a head cold. A nasty, mean, vindictive monster of a ... Read more
Are You Being Bullied To Buy?
“No one likes to be sold to, but everyone loves to buy.” One of my favorite marketing mentors used to repeat that phrase often. While it may be true that people love to buy, no one likes being ... Read more
How to Achieve Your Goals & Have What You Really Want
I realize the hot topic of discussion is no longer New Year’s goals, resolutions and plans. No, we’re moved on to other things, like the Inauguration of the President, football playoffs and which ... Read more
Is Your Comfort Zone Cramping More Than Your Style?
Maybe it’s just my imagination, but it seems like the theme for this month is “Step Out of Your Comfort Zone.” A lot of the conversations I’ve been having, the blog posts I’ve been reading and even a ... Read more
How to Turn Your Content Into Cash (and Always Know What to Write Next!)
Do yourself a favor. Don’t write one more e-newsletter, blog post or article until you know how you’re going to turn that content into cash. Now, there are a lot of good reasons to create high value ... Read more
Don’t Build Your List. Build Your Tribe. A Tough Love Tuesday Tip
Oh, let's stop all this talk about list building! Internet marketing gurus keep harping away about how to "build your list." "It's all in your list." "You gotta keep building your list.""You want a ... Read more
Customer Service a la Mode: Where’s Your Ice Cream?
What I’m about to share with you is a true story, though the names and locations have been changed to protect the innocent… and because I've forgotten them. Once upon a time, there was a young, ... Read more