Firecracker Communications

The right words to woo, wow and win over your ideal clients

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5 Questions Your Homepage Must Answer

It’s bound to happen. Maybe not today. Maybe not tomorrow. But sooner or later, your clients and potential clients will end up on your homepage. So will your colleagues and potential joint ... Read more

Categories: Copy

Take That Sock Out of Your Mouth!

Watch this now! If you, like me, feel as if you have something ( a lot) to share but you've been silent... If you make up excuses for not showing up and speaking up... If you're tired of ... Read more

Categories: Copy

One. Big. Change. In 2019.

Every December 31, as one year glides into the next, I think of Julia. Julia was (and possibly still is) an experienced practitioner and teacher of neuromuscular therapy. She was one of my mentors ... Read more

Categories: Copy

The Missing Ps: How to Take Your Copy from “Just Okay” to “Oooo La La!” Video #1 of 3

This is the first of a 3-part video tutorial on how to use three Missing Ps to take your copy from weak and wobbly to wowie-zowie! Today's video shows you how to perk up the promise of your offer or ... Read more

Categories: Copy

Take a Stand: How to End of Your Copy with a Rousing Call to Action

One of my musical mentors, Wesla Whitfield, would always end her jazz cabaret shows with what she called a “rousing closer,” meaning, a song that had the energy and intensity to rouse the audience’s ... Read more

Categories: Copy

Something’s Missing. Something Important.

Your copy. It's got it all! It's beautifully written. It has a captivating lead. It makes a strong point. It's clear. Concise. A fifth grader could understand it. Perfect! But something's ... Read more

Categories: Copy

Remember…

I'm here to remind you (because you may have forgotten... or pushed aside the fact that)... Watch. Take it in. Because it's true. *** Transcript:Hey Hey there. It's Nancy Tierney, from ... Read more

Categories: Copy

Heavenly Holidays! Merry Christmas! Sweet Solstice! and Happy Hannukah! ... Read more

https://www.firecrackercommunications.com/site/merry-christmas/

Categories: Copy

Salesy Sleaze or Superb Service? You Choose.

Have you ever been sold to by someone who didn't give a rat's ass about you? Someone who just wanted you to buy whatever it was they were selling, whether it was useful to you or not? So they ... Read more

Categories: Copy

Grateful

There aren't enough great songs about gratitude. I mean, we've got a ton of Christmas carols. Why shouldn't we have at least a half-ton of songs that celebrate the blessings and abundance of our ... Read more

Categories: Copy

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