It’s bound to happen. Maybe not today. Maybe not tomorrow. But sooner or later, your clients and potential clients will end up on your homepage. So will your colleagues and potential joint ... Read more
Take That Sock Out of Your Mouth!
Watch this now! If you, like me, feel as if you have something ( a lot) to share but you've been silent... If you make up excuses for not showing up and speaking up... If you're tired of ... Read more
One. Big. Change. In 2019.
Every December 31, as one year glides into the next, I think of Julia. Julia was (and possibly still is) an experienced practitioner and teacher of neuromuscular therapy. She was one of my mentors ... Read more
The Missing Ps: How to Take Your Copy from “Just Okay” to “Oooo La La!” Video #1 of 3
This is the first of a 3-part video tutorial on how to use three Missing Ps to take your copy from weak and wobbly to wowie-zowie! Today's video shows you how to perk up the promise of your offer or ... Read more
Take a Stand: How to End of Your Copy with a Rousing Call to Action
One of my musical mentors, Wesla Whitfield, would always end her jazz cabaret shows with what she called a “rousing closer,” meaning, a song that had the energy and intensity to rouse the audience’s ... Read more
Something’s Missing. Something Important.
Your copy. It's got it all! It's beautifully written. It has a captivating lead. It makes a strong point. It's clear. Concise. A fifth grader could understand it. Perfect! But something's ... Read more
Remember…
I'm here to remind you (because you may have forgotten... or pushed aside the fact that)... Watch. Take it in. Because it's true. *** Transcript:Hey Hey there. It's Nancy Tierney, from ... Read more
Heavenly Holidays! Merry Christmas! Sweet Solstice! and Happy Hannukah! ... Read more
https://www.firecrackercommunications.com/site/merry-christmas/
Salesy Sleaze or Superb Service? You Choose.
Have you ever been sold to by someone who didn't give a rat's ass about you? Someone who just wanted you to buy whatever it was they were selling, whether it was useful to you or not? So they ... Read more
Grateful
There aren't enough great songs about gratitude. I mean, we've got a ton of Christmas carols. Why shouldn't we have at least a half-ton of songs that celebrate the blessings and abundance of our ... Read more