This is the third and last installment of the 3-part video tutorial “The Missing Ps: How to take your copy from just okay to Ooo la la!" The first video of this series can be found here. The second ... Read more
Video #2: The Missing Ps: How to Take Your Copy from “Just Okay” to “Oooo La La!” Video #2 of 3
This is the second installment of a 3-part video tutorial "The Missing Ps: How to take your copy from just okay to Ooo la la! The first video of this series can be found here. If your copy is ... Read more
Just Say No! How to Break Through Massive Resistance and Get ‘Er Done
Sometimes, you have to say "no" before you can say "yes." Sometimes, you can’t make a lick of progress on a project until you decide not to do it. Sometimes, the fastest, most effective way to ... Read more
Unignorable Emails: How to Write Emails That Get Opened, Read, and Responded To
If your unopen rate is going up and your click-through rate is going down, and you're wondering, "What gives? Why aren't more people reading my incredibly well-written, finely crafted emails that I ... Read more
Copywriting Tip! Triple Up the Power of Your Benefits
I was asked recently, “What is the biggest mistake most entrepreneurs make when writing copy?” My answer: They don’t focus on the benefits of their offer or services. They shy away from talking ... Read more
Wesla Whitfield: My Musical Hero
On February 9, 2018, one of my musical mentors died. Her name was Wesla Whitfield. She was 70 years old. And she was one of the most brilliant interpreters of song on the planet. She was also an ... Read more
Promises, Promises! Why Your Promise Needs to Be Clear in Your Copy
[Super cool video below!] Do you ever send out an email in hopes of getting your tribe interested in something you’ve got a’brewing? Only to be disappointed because no one seems to give a rip? Or ... Read more
Hold the Cheese, Pleeeze! A Tutorial on How to Write Cheese-Free Headlines
Cheese. I love it. If I didn't have such a temperamental digestive system, I'd eat it every day. But not just any old cheese though. I'd indulge in triple cremes from France. Gruyere from ... Read more
Is Your Copy So Clean It Stinks? Quick Copywriting Tip
I’m a big advocate for writing copy that’s clear, concise and compelling. With short, snappy sentences that get right to the point. The cleaner, clearer and more direct your copy is, the easier and ... Read more
Subheads: The Wrongfully Ignored Step Sisters of the Attention-Grabbing Headline
If you polled a bunch of copywriters and asked, “What’s the most important, make-or-break element of any piece of copy,” they would likely say: the headline. Or… the subject line, if you asked them ... Read more