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The right words to woo, wow and win over your ideal clients

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The 3 Commandments: Lessons In Launching and Love

I’ve never been a fan of looking back on what has been. I’m always more interested in what’s coming up next. Which is why I’ll never write a memoir. Why waste this delicious present moment ... Read more

Categories: Being An Entrepreneur, Copywriting

Write Like You Mean It

Okay, think quick! What was the last piece of copy or content you wrote? Do you remember? Was it an email? A blog post? A social media post? A sales page? Then ask yourself… “Did the message ... Read more

Categories: Copywriting

The Pain, the Promise, the Pizzazz – Part Three

If you’ve ever eating plain yogurt, you know it can be pretty blah. No sweetness, no spice, no flavor really. Except for a mild tang. Sure, it’s smooth and creamy. But flavor-wise, it leaves ... Read more

Categories: Being An Entrepreneur, Copywriting

The Pain, the Promise, the Pizzazz – Part Two

Within the heart of your offer lies a promise. The promise to relieve your client’s pain, to solve her problem, to detangle a complicated issue, to end a recurring nightmare, to turn a hopeless, ... Read more

Categories: Being An Entrepreneur, Copywriting

The Pain, the Promise, the Pizzazz – Part One

5 years ago, right about this time, I was moving out of a large, 1880’s brick house where I’d lived for 5 years with a crazy rock ‘n roll man whom I loved dearly… a man who surprised me one night when ... Read more

Categories: Being An Entrepreneur, Copywriting

Bette Midler and 3 Simple Ways to Put More YOU in Your Copy

The other night while I was washing dishes, I turned on Spotify and listened to Bette Midler sing “I Love Being Here With You.” As I filled the dirty roasting pan with hot, sudsy water, I thought… ... Read more

Categories: Copywriting

Trash the Template! And Write Like You Give a Damn

As a certifiable copywriting nerd, I always get a little excited when I find a new template or tutorial or example that sparks ideas or offers a new perspective for writing great copy. That’s why I ... Read more

Categories: Copywriting

What Makes You Unique? Or… How to Stand Out and Shine

What’s unique or different about what you do or what you offer? Why should your ideal clients choose you over someone else? What makes your services uniquely suited to solve your ideal clients’ ... Read more

Categories: Being An Entrepreneur, Copywriting

Video #3: The Missing Ps: How to Take Your Copy from “Just Okay” to “Oooo La La!” Video #3 of 3

This is the third and last installment of the 3-part video tutorial “The Missing Ps: How to take your copy from just okay to Ooo la la!" The first video of this series can be found here. The second ... Read more

Categories: Copywriting

Video #2: The Missing Ps: How to Take Your Copy from “Just Okay” to “Oooo La La!” Video #2 of 3

This is the second installment of a 3-part video tutorial "The Missing Ps: How to take your copy from just okay to Ooo la la! The first video of this series can be found here. If your copy is ... Read more

Categories: Copywriting

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