If you’ve ever eating plain yogurt, you know it can be pretty blah. No sweetness, no spice, no flavor really. Except for a mild tang. Sure, it’s smooth and creamy. But flavor-wise, it leaves ... Read more
The Pain, the Promise, the Pizzazz – Part Two
Within the heart of your offer lies a promise. The promise to relieve your client’s pain, to solve her problem, to detangle a complicated issue, to end a recurring nightmare, to turn a hopeless, ... Read more
The Pain, the Promise, the Pizzazz – Part One
5 years ago, right about this time, I was moving out of a large, 1880’s brick house where I’d lived for 5 years with a crazy rock ‘n roll man whom I loved dearly… a man who surprised me one night when ... Read more
Bette Midler and 3 Simple Ways to Put More YOU in Your Copy
The other night while I was washing dishes, I turned on Spotify and listened to Bette Midler sing “I Love Being Here With You.” As I filled the dirty roasting pan with hot, sudsy water, I thought… ... Read more
Trash the Template! And Write Like You Give a Damn
As a certifiable copywriting nerd, I always get a little excited when I find a new template or tutorial or example that sparks ideas or offers a new perspective for writing great copy. That’s why I ... Read more
What Makes You Unique? Or… How to Stand Out and Shine
What’s unique or different about what you do or what you offer? Why should your ideal clients choose you over someone else? What makes your services uniquely suited to solve your ideal clients’ ... Read more
Video #3: The Missing Ps: How to Take Your Copy from “Just Okay” to “Oooo La La!” Video #3 of 3
This is the third and last installment of the 3-part video tutorial “The Missing Ps: How to take your copy from just okay to Ooo la la!" The first video of this series can be found here. The second ... Read more
Video #2: The Missing Ps: How to Take Your Copy from “Just Okay” to “Oooo La La!” Video #2 of 3
This is the second installment of a 3-part video tutorial "The Missing Ps: How to take your copy from just okay to Ooo la la! The first video of this series can be found here. If your copy is ... Read more
Just Say No! How to Break Through Massive Resistance and Get ‘Er Done
Sometimes, you have to say "no" before you can say "yes." Sometimes, you can’t make a lick of progress on a project until you decide not to do it. Sometimes, the fastest, most effective way to ... Read more
Unignorable Emails: How to Write Emails That Get Opened, Read, and Responded To
If your unopen rate is going up and your click-through rate is going down, and you're wondering, "What gives? Why aren't more people reading my incredibly well-written, finely crafted emails that I ... Read more