Firecracker Communications

The right words to woo, wow and win over your ideal clients

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Say Yes to You: Lose the Mood, Liberate Your Creative Energy, and Come Alive

On those days when I feel a little off or out of sorts... slightly grumpy, or dissatisfied, or really down and out... I ask myself, "How am I saying No to myself right now? What is it I want that I’m ... Read more

Categories: Being An Entrepreneur, Creativity

Just Say No! How to Break Through Massive Resistance and Get ‘Er Done

Sometimes, you have to say "no" before you can say "yes." Sometimes, you can’t make a lick of progress on a project until you decide not to do it. Sometimes, the fastest, most effective way to ... Read more

Categories: Being An Entrepreneur, Copywriting, Creativity

Start Easy: How to Stop Stalling and Start Writing

When it comes to writing, starting is often the hardest part. Just the idea of sitting down to stare at that terrifying blank page can cause stomach cramps, extreme fatigue, and a sudden need to ... Read more

Categories: Copywriting, Creativity, Quick Copy & Content Creation Tips

The Finger Painting Principle: How to Turn Any Project Into Pure Pleasure and Creative Fun

Is there anything on your “to-do” list that you’re dreading right now? Is there something you need to create or accomplish… and when you think about it, you feel slightly anxious, pressured and ... Read more

Categories: Being An Entrepreneur, Creativity

How to Find Your Way Through the Swampy Bog of Creativity

So… you’re walking home from a dinner party. It’s late. About 11:45 pm. The sidewalks are slick and wet from the rain that fell that day. You’re eager to get home so you walk quickly but cautiously. A ... Read more

Categories: Being An Entrepreneur, Creativity

From Flatlined to On Fire! How to Get Out of Your Funk and Into the Flow

Do you ever stare at your to-do list and think, “Ugh. I don’t feel like doing any of this.” Have you ever had weeks, even months, when you felt totally uninspired, empty and disinterested in your ... Read more

Categories: Being An Entrepreneur, Creativity

How to Flirt (and Eat) Your Way to Super Seductive Copy

When he asked me to stay for lunch, my first thought was, no. I had a ton of writing to do that afternoon, and I needed to get to it. But after thinking about it for 3 seconds,  I said, "Yeah, ... Read more

Categories: Copywriting, Creativity

3 Save-the-Day Tips for When Your Writing Isn’t Working

Sometimes, the best thing to do is just walk away. Last week I was working on a project that meant a great deal to me – writing copy for a new web page about my one-on-one mentoring program. My ... Read more

Categories: Copywriting, Creativity

P.S. I Love You: 10 Creative Ways to Express Your Love on Valentine’s Day

My friend Maddy thinks Valentine’s Day is a stupid, artificial, pseudo-holiday created by greedy advertisers, florists and diamond merchants. The whole charade, according to her, is a guilt-inducing ... Read more

Categories: Being An Entrepreneur, Creativity

For Copy That Converts, Pump Up the Passion

When you’re an entrepreneur, you're always writing something, right? Some big or bite-sized bit of copy or content for your clients. Like an email blast. A blog post. A new opt-in page. Or a 7-email ... Read more

Categories: Creativity, Passion

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12 Tweaks

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