If your unopen rate is going up and your click-through rate is going down, and you're wondering, "What gives? Why aren't more people reading my incredibly well-written, finely crafted emails that I ... Read more
Subject Line Secrets, Part II: Ethical Seduction, Provocative Questions and Urgent Commands
And… we're back! Today we continue our journey into the wizardry of writing subject lines that inspire your clients and readers to immediately open whatever you send to them. Last week, we got ... Read more
Subject Line Secrets & the Cracker Jack Principle, Part I
Okay, I surrender! I hear you, and I give in! You want to know how to write subject lines that are so tempting, so irresistible that your readers cannot wait to open your email and gobble it up. ... Read more
You Gotta Have Heart! A Quick, Kick-Ass Copy & Content Creation Tip
Here's Your Quick, Kick-Ass Copy and Content Creation Tip for Today! Sometimes, you can get so caught up in trying to do things "right," or making a sale, or in writing "good copy" that you lose the ... Read more
5 Important Questions To Ask Before You Write That Sales Page (or Any Kind of Sales Copy)
So, you’ve got something to sell. Maybe it’s your new eBook. Or a new 6-week coaching program. Or an audio CD. You know you need to create a convincing sales page, or at least a captivating ... Read more
How to Turn Your Content Into Cash (and Always Know What to Write Next!)
Do yourself a favor. Don’t write one more e-newsletter, blog post or article until you know how you’re going to turn that content into cash. Now, there are a lot of good reasons to create high value ... Read more
Don’t Build Your List. Build Your Tribe. A Tough Love Tuesday Tip
Oh, let's stop all this talk about list building! Internet marketing gurus keep harping away about how to "build your list." "It's all in your list." "You gotta keep building your list.""You want a ... Read more
Ask Before You Add! A Tough Love Tuesday Tip
Today's Tough Love Tuesday tip was inspired by my funny, talented Mastermind partner, Kathleen, who has been doing a lot of public speaking lately. And because she's a smart cookie, she always passes ... Read more
Email Marketing: The Blood & Guts of An Irresistible Email
March is Email Marketing Month! During the entire month of March, I’ll be giving you tips, ideas and off-the-wall insights about how to get your bulk emails opened, read and responded to. Because, ... Read more
Stupid Rules You Should Ignore. A Tough Love Tuesday Tip!
It is March 20 and we continue our month long spotlight on email... how to write emails that get opened, read and responded to! Today, we are talking about stupid email writing rules you need to ... Read more