This post is the final post in a 3-part series about how to write (or rewrite) your About Page. You can find Part I right here and Part II right here. If you’re a bit of a renegade, and you ... Read more
Build Your Tribe: The 5 Elements of a High Converting Opt-in Page
So… you have a free offer. And it rocks, if you do say so yourself. It’s packed with value, transformational power and some down-and-dirty tips to help your clients get more of what they want ... Read more
Free Isn’t Enough: The Secret to Growing Your Email List
Imagine this: You’re walking down the street on a lovely summer day when you see a cute, old-fashioned ice cream parlor. It’s adorable, with its red-and-white striped awning, doo-dads in the ... Read more
How Your Free Offer Can Make You Money: 5 Must-Have Ingredients
Wanna know what the biggest money-maker is in your business? Your free offer. Yep. That scrumptious little nugget of high-value content you give away for free. On your website. On social ... Read more
What’s In a Name? How to Create a Clear & Catchy Title For Your Next Offer
So, you’ve got a little Something-Something to offer to your tribe. A new 6-week program. An eBook. A free webinar. Something. And you’re excited about it because you know it has the potential to ... Read more
How to Steal the Hearts of Your Ideal Clients
Have you ever seen the movie “Thief of Hearts?” It was by no means a blockbuster, but it was pretty steamy and sexy for its time. It’s about a professional thief who breaks into a house, steals a lot ... Read more
If You Want To Stand Out, Sink In: How to Be Heard In a Noisy World
Have you ever landed on someone’s website or sales page, read a little bit of their copy and thought, “Dang! This chick’s message is so similar to mine! In fact, it could BE mine!” While you ... Read more
Why No One Is Opting-In For Your Free Offer (And How to Change That Right Now!)
Everyone’s got one these days. And if you don’t have one, you better get yourself one… right quick! I’m talking about that fabulous free “something” you offer on your website or opt-in page. You ... Read more
Don’t Sacrifice Clarity for Cleverness. A Tough Love Tuesday Tip
Last week on Tough Love Tuesday, I gave you some tips on how to create a clear, credible and compelling marketing message by zeroing in on your ideal client. This week, we're going to stay focused on ... Read more
Mind Your FAQs: 6 Tips for Writing Your FAQ Page
Do you really need a FAQ page on your website? Well, if you’re a solopreneur with a clear message, easy-to-understand services and a website that is well-written and user-friendly, the answer is ... Read more