Does this happen to you? You’re online, checking your email, updating your Facebook status, and there it is! An email with a juicy offer… an invitation to buy something. Let’s say it’s a home study ... Read more
President Obama Listens to Me. Maybe You Should You, Too?
Well, I just can’t help it. I’m sitting here feeling pretty smug and full of myself. According to yesterday’s release from the Associated Press, President Obama took my advice and now he’s going to ... Read more
Is Your Pitch Worth Catching? How to Engage Your Ideal Clients With a Clear, Compelling Marketing Message
Have you ever seen the musical “Gypsy”? In one of the first scenes, Baby June and her sister Louise are onstage auditioning at a vaudeville theater. During their duet, their mother, Mama Rose, who is ... Read more
Does Your Website Make Out With Social Media?
Is your website strictly monogamous? Or does it like to get around, play the field and make sweet love to various types of social media? If you want your website to pull it’s weight by attracting ... Read more
Sell It, Sistah! How To Set Up Your Website to Sell Your Stuff
Long ago and far away, a vocal coach once told me, “You gotta sell that song, honey. You can’t just sing it. You gotta sell it!” I understood exactly what she meant. If you’re going to give a great ... Read more
The All Mighty Opt-In and Its Trusty Sidekick, The Ethical Bribe. Part II
This post continues where we left off yesterday when I was brilliantly seduced into saying “yes” to a manicure when I had no conscious intention of getting one. As my manicurist Jeanette was getting ... Read more
The All Mighty Opt-In and Its Trusty Sidekick, The Ethical Bribe. Part I
Does your website offer people a tantalizing ethical bribe and an easy way to “opt-in” to your email list? It better! Because if it doesn’t, I swear, I’m going to hunt you down and spank you! If ... Read more
Engage! What Does That Really Mean?
“Engage” is the new “it” word when it comes to describing effective online marketing and social media marketing. Brian Solis, social media guru, has a new book called Engage: The Complete Guide for ... Read more
Your Website: Is Your Message Coming Through Loud and Clear?
Join me as we continue our journey into the heart of A Website That Works Wonders! This post is part of a series in which we explore and explain the key elements your website must have if you want ... Read more
Your Website: Does It Know How To Hold ‘Em?
With this post, we continue our journey into the heart of A Website That Works Wonders! Or, in other words, we're going to explore the key elements your website must have if you want attract new fans, ... Read more