Does this happen to you? You’re online, checking your email, updating your Facebook status, and there it is! An email with a juicy offer… an invitation to buy something. Let’s say it’s a home study ... Read more
Does Your Website Make Out With Social Media?
Is your website strictly monogamous? Or does it like to get around, play the field and make sweet love to various types of social media? If you want your website to pull it’s weight by attracting ... Read more
Sell It, Sistah! How To Set Up Your Website to Sell Your Stuff
Long ago and far away, a vocal coach once told me, “You gotta sell that song, honey. You can’t just sing it. You gotta sell it!” I understood exactly what she meant. If you’re going to give a great ... Read more
The All Mighty Opt-In and Its Trusty Sidekick, The Ethical Bribe. Part II
This post continues where we left off yesterday when I was brilliantly seduced into saying “yes” to a manicure when I had no conscious intention of getting one. As my manicurist Jeanette was getting ... Read more
The All Mighty Opt-In and Its Trusty Sidekick, The Ethical Bribe. Part I
Does your website offer people a tantalizing ethical bribe and an easy way to “opt-in” to your email list? It better! Because if it doesn’t, I swear, I’m going to hunt you down and spank you! If ... Read more