A few blocks from my house, there used to be a costume shop. A big one. With 3-floors worth of elaborate costumes, makeup, props and more. In the back on the ground floor, there was a wide assortment ... Read more
Is Your Copy Pissing People Off?
Last week I flew out to Southern California to visit my mom who’s going to be 91 years old in March. She’s had a few health challenges lately, most of which are under control. But my siblings and I ... Read more
Must-Have Ingredients To Make Your Core Message More Magnetic (and Modern)
I’m going to ask you a question and I don’t want you to think about your answer. Just go with the first thing that pops into your head. Okay, ready? Here it goes… You’re walking down the ... Read more
Magic Bullets: Small but Mighty Phrases That Enchant, Entice and Engage
In a world where we're constantly being bombarded with stuff to read - social media posts, emails, blog posts, magazines and political endorsements on our neighbors' lawns - people are reading less ... Read more
Liberate Your Wild Voice: How to Express Yourself with Confidence and Your Own Kind of Charisma
I gave my voice away in 1970. And I’ve been trying to get it back ever since. I was a teenager with a big singing voice who wasn’t shy about breaking into song... ever. From the soprano part of ... Read more
The Laundry List: 5 Different Ways to Write Your About Page, Part III
This post is the final post in a 3-part series about how to write (or rewrite) your About Page. You can find Part I right here and Part II right here. If you’re a bit of a renegade, and you ... Read more
Free Isn’t Enough: The Secret to Growing Your Email List
Imagine this: You’re walking down the street on a lovely summer day when you see a cute, old-fashioned ice cream parlor. It’s adorable, with its red-and-white striped awning, doo-dads in the ... Read more
How Your Free Offer Can Make You Money: 5 Must-Have Ingredients
Wanna know what the biggest money-maker is in your business? Your free offer. Yep. That scrumptious little nugget of high-value content you give away for free. On your website. On social ... Read more
“So What?” Or How to Get Your Clients to Give a Damn
If you’re ready to finally have a business you love more than warm brownies with ice cream… a business that consistently makes more money than you can spend, answer these 2 questions right ... Read more
Flip It, Dip It and Lay It Down™: A Fun Yet Powerful Copywriting Technique
Whoever said, "If it's not hard, it's not worth doing" is an idiot. Because when it comes to connecting with your ideal clients and getting them all hot and frothy for what you've got to give, ... Read more