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Copywriting Tip! Triple Up the Power of Your Benefits

I was asked recently, “What is the biggest mistake most entrepreneurs make when writing copy?” My answer: They don’t focus on the benefits of their offer or services. They shy away from talking ... Read more

Categories: Copywriting, Quick Copy & Content Creation Tips

Promises, Promises! Why Your Promise Needs to Be Clear in Your Copy

[Super cool video below!] Do you ever send out an email in hopes of getting your tribe interested in something you’ve got a’brewing? Only to be disappointed because no one seems to give a rip? Or ... Read more

Categories: Copywriting, Quick Copy & Content Creation Tips

Hold the Cheese, Pleeeze! A Tutorial on How to Write Cheese-Free Headlines

Cheese. I love it. If I didn't have such a temperamental digestive system, I'd eat it every day. But not just any old cheese though. I'd indulge in triple cremes from France. Gruyere from ... Read more

Categories: Copywriting, Quick Copy & Content Creation Tips

Start Easy: How to Stop Stalling and Start Writing

When it comes to writing, starting is often the hardest part. Just the idea of sitting down to stare at that terrifying blank page can cause stomach cramps, extreme fatigue, and a sudden need to ... Read more

Categories: Copywriting, Creativity, Quick Copy & Content Creation Tips

Grab ‘Em With Connecting Questions: A Video Tutorial

If you want your ideal clients to actually read your emails, blog posts, sales pages and such... so they become genuinely interested in what you've got to offer... you've got to find a way to snag ... Read more

Categories: Copywriting, Quick Copy & Content Creation Tips, Quick Tip!

A Quick Copywriting Tip: Soothe Those Objections

Have you ever been reading about something you want – like a trip to the Bahamas, a VIP day with your favorite coach, or a new custom-made ukulele – and you’re almost sold… until you see the ... Read more

Categories: Copywriting, Quick Copy & Content Creation Tips, Quick Tip!

A Quick Copywriting Cure for a “Ho-Hum” Home Page

Does the message on your home page have that special “something-something,” that makes your ideal client instantly pull up a chair, fling off her coat and devour every word? Does your message do a ... Read more

Categories: Copywriting, Quick Copy & Content Creation Tips, Quick Tip!

Writing on Empty: How To Create Content Out of Thin Air

What do you write when you’ve got nothing to say? And what can you say when you feel you have nothing to offer? For weeks now, I’ve been wanting to whip up a blog post full of awe-inspiring insight ... Read more

Categories: Blogging, Copywriting, Creativity, Quick Copy & Content Creation Tips

Blast Through Writer’s Block and Create Copy & Content That’s Hot, Hot, Hot!

So, there you are. You're sitting at your desk, trying to write a little something. Maybe a blog post. Or a bit of copy about something new and cool you’re offering. Or maybe an article for your ... Read more

Categories: Copywriting, Quick Copy & Content Creation Tips

How You Can Make an Extra $500 a Day With Hand Puppets

Today's Quick, Kick-Ass Content & Copy Creation Video Tip shows you how to increase your income by $500 a day by using hand puppets in your marketing. Okay, not really. But I got your attention, ... Read more

Categories: Copywriting, Creativity, Marketing & Communication, Quick Copy & Content Creation Tips

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