I was asked recently, “What is the biggest mistake most entrepreneurs make when writing copy?” My answer: They don’t focus on the benefits of their offer or services. They shy away from talking ... Read more
Promises, Promises! Why Your Promise Needs to Be Clear in Your Copy
[Super cool video below!] Do you ever send out an email in hopes of getting your tribe interested in something you’ve got a’brewing? Only to be disappointed because no one seems to give a rip? Or ... Read more
Hold the Cheese, Pleeeze! A Tutorial on How to Write Cheese-Free Headlines
Cheese. I love it. If I didn't have such a temperamental digestive system, I'd eat it every day. But not just any old cheese though. I'd indulge in triple cremes from France. Gruyere from ... Read more
Start Easy: How to Stop Stalling and Start Writing
When it comes to writing, starting is often the hardest part. Just the idea of sitting down to stare at that terrifying blank page can cause stomach cramps, extreme fatigue, and a sudden need to ... Read more
Grab ‘Em With Connecting Questions: A Video Tutorial
If you want your ideal clients to actually read your emails, blog posts, sales pages and such... so they become genuinely interested in what you've got to offer... you've got to find a way to snag ... Read more
A Quick Copywriting Tip: Soothe Those Objections
Have you ever been reading about something you want – like a trip to the Bahamas, a VIP day with your favorite coach, or a new custom-made ukulele – and you’re almost sold… until you see the ... Read more
A Quick Copywriting Cure for a “Ho-Hum” Home Page
Does the message on your home page have that special “something-something,” that makes your ideal client instantly pull up a chair, fling off her coat and devour every word? Does your message do a ... Read more
Writing on Empty: How To Create Content Out of Thin Air
What do you write when you’ve got nothing to say? And what can you say when you feel you have nothing to offer? For weeks now, I’ve been wanting to whip up a blog post full of awe-inspiring insight ... Read more
Blast Through Writer’s Block and Create Copy & Content That’s Hot, Hot, Hot!
So, there you are. You're sitting at your desk, trying to write a little something. Maybe a blog post. Or a bit of copy about something new and cool you’re offering. Or maybe an article for your ... Read more
How You Can Make an Extra $500 a Day With Hand Puppets
Today's Quick, Kick-Ass Content & Copy Creation Video Tip shows you how to increase your income by $500 a day by using hand puppets in your marketing. Okay, not really. But I got your attention, ... Read more