If you want your ideal clients to actually read your emails, blog posts, sales pages and such... so they become genuinely interested in what you've got to offer... you've got to find a way to snag ... Read more
A Quick Copywriting Tip: How to Use Both Positive and Negative Benefits
Anytime you write copy with the intention of selling something, like your products and services, you want to be sure to focus on the benefits: how your offer gives your client what he or she wants or ... Read more
A Quick Copywriting Tip: Soothe Those Objections
Have you ever been reading about something you want – like a trip to the Bahamas, a VIP day with your favorite coach, or a new custom-made ukulele – and you’re almost sold… until you see the ... Read more
A Quick Copywriting Cure for a “Ho-Hum” Home Page
Does the message on your home page have that special “something-something,” that makes your ideal client instantly pull up a chair, fling off her coat and devour every word? Does your message do a ... Read more
Copy & Content Creation Tip: Don’t Be So D$%@ Boring!
Here's Your Quick, Kick-Ass Copy & Content Creation Tip for This Week! Don't be so friggin' boring!! Sorry to put it so bluntly, but dang! You've got a lot of great information to share. You know ... Read more
Facebook Love Notes! Tough Love Tuesday Tip
Do you leave love notes for people on their Facebook Walls? No, I don’t mean littering people’s Walls with annoying apps like Fortune Cookie or Farmville. I’m talking about personal notes expressing ... Read more
No Fans for You Today, Rock Star! Tough Love Tuesday
This morning I took myself on a little cyber tour of independent artist websites, and I was shocked. Actually, horrified is more like it. I randomly visited the websites of four singers, two ... Read more
A Quick Tip for Your Ezine or E-newsletter
Do you send out a regular ezine or e-newsletter to your clients, potential clients or fans? If not, WHY NOT? If you do, I have a quick tip for you. First, if you DON’T send regular emails or an ... Read more