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How To Get Testimonials… the Easy Way. A Tough Love Tuesday Tip

There's nothing like a great testimonial from one of your clients or customers to make you feel like a million bucks. AND... there is nothing more powerful than third-party testimonials when it comes ... Read more

Categories: Tough Love Tuesday

Are You Saying NO! to Yourself Again? A Tough Love Tuesday Tip

Sometimes, when you find yourself surrounded by a lot of smart, high-energy, impassioned entrepreneurs, all of whom are saying "Yes!" to their dreams and goals, you become painfully aware of how you ... Read more

Categories: Being An Entrepreneur, Tough Love Tuesday

Stop Stealing Stuff. A Tough Love Tuesday Tip (Rant)

  Watch out! In this Tough Love Tuesday, I'm letting myself rant about something that really, really gets under my skin! It's about stealing. It's about using someone's best work in order to ... Read more

Categories: Tough Love Tuesday

Downplay the Content. Amplify the Connection! Tough Love Tuesday Tip

I just got done listening to a very fine (and free) 5-part series on Building Your Business With Content Marketing" with Brian Clark from Copyblogger and Michael Port. These guys are super-pros when ... Read more

Categories: Marketing & Communication, Tough Love Tuesday

Don’t Build Your List. Build Your Tribe. A Tough Love Tuesday Tip

Oh, let's stop all this talk about list building! Internet marketing gurus keep harping away about how to "build your list." "It's all in your list." "You gotta keep building your list.""You want a ... Read more

Categories: Building Your Business, Email Marketing, Internet marketing, Marketing & Communication, Tough Love Tuesday

Ask Before You Add! A Tough Love Tuesday Tip

Today's Tough Love Tuesday tip was inspired by my funny, talented Mastermind partner, Kathleen, who has been doing a lot of public speaking lately. And because she's a smart cookie, she always passes ... Read more

Categories: Being An Entrepreneur, Email Marketing, Tough Love Tuesday

Thou Shalt Not Fear the Unsubscribe! A Tough Love Tuesday Tip

Today, we continue our month-long focus on email marketing, including how to write emails that are irresistible and use email to build rapport, trust and connection with those you are meant to ... Read more

Categories: Being An Entrepreneur, Marketing & Communication, Tough Love Tuesday

Stupid Rules You Should Ignore. A Tough Love Tuesday Tip!

It is March 20 and we continue our month long spotlight on email... how to write emails that get opened, read and responded to! Today, we are talking about stupid email writing rules you need to ... Read more

Categories: Copywriting, Email Marketing, Marketing & Communication, Tough Love Tuesday

What Do People Expect From You? A Tough Love Tuesday Email Marketing Tip

During the month of March, we are focusing on how to write emails that get opened, read and responded to. Last week, we talked about subject lines, and today, we are focusing on being consistent with ... Read more

Categories: Marketing & Communication, Tough Love Tuesday

Grab ‘Em With a Great Subject Line. A Tough Love Tuesday Tip

Hey There! Did you hear the news? For the entire month of March, we are going to be talking about how to write emails that get opened, read and responded to. And we start with this week's Tough Love ... Read more

Categories: Copywriting, Marketing & Communication, Tough Love Tuesday

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