This is the first of a 3-part video tutorial on how to use three Missing Ps to take your copy from weak and wobbly to wowie-zowie! Today's video shows you how to perk up the promise of your offer or ... Read more
Take a Stand: How to End of Your Copy with a Rousing Call to Action
One of my musical mentors, Wesla Whitfield, would always end her jazz cabaret shows with what she called a “rousing closer,” meaning, a song that had the energy and intensity to rouse the audience’s ... Read more
Something’s Missing. Something Important.
Your copy. It's got it all! It's beautifully written. It has a captivating lead. It makes a strong point. It's clear. Concise. A fifth grader could understand it. Perfect! But something's ... Read more
Remember…
I'm here to remind you (because you may have forgotten... or pushed aside the fact that)... Watch. Take it in. Because it's true. *** Transcript:Hey Hey there. It's Nancy Tierney, from ... Read more
Heavenly Holidays! Merry Christmas! Sweet Solstice! and Happy Hannukah! ... Read more
https://www.firecrackercommunications.com/site/merry-christmas/
Salesy Sleaze or Superb Service? You Choose.
Have you ever been sold to by someone who didn't give a rat's ass about you? Someone who just wanted you to buy whatever it was they were selling, whether it was useful to you or not? So they ... Read more
Grateful
There aren't enough great songs about gratitude. I mean, we've got a ton of Christmas carols. Why shouldn't we have at least a half-ton of songs that celebrate the blessings and abundance of our ... Read more
The #1 Reason Why Your Marketing Message Is Weak and Watered-Down
If you're struggling to come up with a marketing message that powerfully expresses what you do and why it's valuable, or if your current message isn't getting you the results you want, pay attention! ... Read more
Dream Big, Start Small
A guest post by Michelle Mahoney, Your Kick-Ass Business Coach “Start with your goals in mind.” “Dream big and create your vision board for success.” “Find your Big Why.” These are some of the ... Read more
Create More Freedom in Your Business: A “4th of July” Tough Love Tuesday Tip
Happy 4th of July! Yep, we're celebrating our independence and freedom here in the United States, and for the rest of you around the globe, please join us! Because it's always good to celebrate ... Read more