Because if you’re still having a heck of a time attracting new clients and getting people hot for your offers, it’s not because there’s something wrong with you or your biz is doomed to fail or your offers suck.
It’s more likely that you’ve simply not communicated the value and transformation of what you provide in a way that connects with your ideal clients.
You haven’t yet found a way to reach through the noise inside of their heads and the busyness of their lives to create a real connection, one in which they feel that you see them, know them and care about them.
Because here is the god’s honest truth:
Your prospects will not invest in your solution until they’re convinced you understand the problem.
When you are writing copy or communicating with your clients in order to get them interested and excited about what you have to offer, you have to somehow express and make clear that you get it!
You understand what they’re up against in this red hot minute.
You know what they are going through.
You know what they want and what they want to avoid.
Because until you communicate your understanding of what they’re all about, they won’t be open to your solution, your services. They need to feel you see them, hear them, understand them and care about them first.
We all want to be seen and heard and understood and accepted for who we are as we are. We all want to feel that someone not only cares for us but gets us. So, when you can communicate your understanding of what your ideal prospect is experiencing, you will open the door to the kind of connection that builds trust, inspires action, and changes lives.
So you’re probably wondering, “How do I do that? How can I let my clients know I understand that I care and that I can help?”
Well I’m going to tell you. On Saturday, Sept. 9, at 12:00 pm ET. During my free webinar, Write to the Heart: A 5-Step Formula for Writing Copy That Connects and Converts. During this webinar, you’re going to discover how to write copy that expresses your understanding and empathy so your clients know you get it! But you’re also going to learn how to use your words to not only meet them where they are but to take them to where they want to go. To lead them to what’s possible when they work with you.
Plus, this formula is going to make all of your copywriting so much easier and more effective so you save a ton time and get better results every time.
Hope to see you there!