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A Quick Copywriting Tip: How to Use Both Positive and Negative Benefits

Anytime you write copy with the intention of selling something, like your products and services, you want to be sure to focus on the benefits: how your offer gives your client what he or she wants or needs.

AND… you want to include both positive and negative benefits.

What do I mean by that? Watch the video and find out. It’s less than 3 minutes long.

Hey, after you’ve had a chance to review the video, take a stab at coming up with 3 positive benefits and 3 negative benefits for any of your programs, products or services. Then, post your 2 sets of 3 below in the comments section. We’ll have a little benefit workshop! Right here.

Categories: Copywriting, Quick Tip!

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