Anytime you write copy with the intention of selling something, like your products and services, you want to be sure to focus on the benefits: how your offer gives your client what he or she wants or needs.
AND… you want to include both positive and negative benefits.
What do I mean by that? Watch the video and find out. It’s less than 3 minutes long.
Hey, after you’ve had a chance to review the video, take a stab at coming up with 3 positive benefits and 3 negative benefits for any of your programs, products or services. Then, post your 2 sets of 3 below in the comments section. We’ll have a little benefit workshop! Right here.