What’s unique or different about what you do or what you offer?
Why should your ideal clients choose you over someone else?
What makes your services uniquely suited to solve your ideal clients’ problems?
Or help them realize their biggest dreams?
I’m asking because your clients want to know.
They need to know.
Because they’re looking for the right someone to help them. And thanks to the Internet, they’ve got 5 bazilion options to choose from!
They need you to tell them (in your copy, in all of your communications) why they should choose you, why you’re different and how you can get them from A to Z in a way no one else can.
And that, my love, is what today’s video is all about: how to identify your unique something-something and get loud and proud about expressing it in all of your communications and copy.