How to write emails that engage, enchant, and inspire people to say Yes!
“I’m so tired of writing emails that never get opened by anyone… except my best friend and a teeny tiny segment of my email list.”
“I don’t even want to look at my click-through rate because (geez!) it’s so depressingly low. And it seems to get lower with each email I send.”
“I need to write a series of emails promoting my new offer, but I’m not sure they’ll convince anyone to buy. So… why bother?”
Yuck!
If any of the above sounds vaguely familiar…
It’s time to shake things up, break some rules, and learn how to write emails that get opened, read, shared, and responded to by your clients and prospects.
You know how important it is to write emails that reach, inspire, and connect with your clients and prospects, right?
And you know email is the best way (online) to create a strong relationship of trust and get your peeps excited about what you have to offer.
But how the heck can you do that when
they won’t even open or read your emails?
Arrrrgh!
It’s enough to make you scream, shout, and order a double scotch.
And you don’t even drink scotch!
Well… buck up for just a moment because I’m going to tell it to you straight.
First, you are so not alone!
Businesses all over the world right now are moaning over the fact
they’re just not getting the email engagement they used to.
Even the big muckety-mucks of the online world
are seeing big drops in their open rates.
And their click-through rates, too.
Why? Because…
No one wants another &#%! email!
We’re all so inundated with emails these days that given the choice to open an email or delete it, most people are going to delete it. Or unsubscribe. Or both.
And… emails these days are so friggin’ boring!
Have you noticed? Every email sounds the same. They’re boring. Predictable. And so out of touch with the real needs and wants of the person receiving them that it’s no wonder no one opens them.
BUT… the fact remains…
Email is still the best way to engage your tribe, establish trust,
build profitable, long-term relationships with loyal clients…
and make the sale, baby!
BUT…only if your emails get opened and read!
So…
How can you write emails that actually do get opened and read and shared?
How can you write emails that instantly create a connection and get the people on your list excited to know more?
How can you write emails that are so engaging, unique and valuable (even entertaining!) that your peeps stop whatever they are doing, open that sucker up, and read it from top to bottom?
I’m going to show you during …
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“Open ‘Em Up! Emails”
A intimate, 4-session mastermind on how to write irresistible, one-of-a-kind emails (and subject lines!) your clients can’t wait to open, read, share, and say “Yes!” to!
Whether you’re writing a short text email, a series of emails, or a monthly e-newsletter, you need to know how to write emails that enchant, engage, and entice the people on your email list to invest in what you’ve got cooking.
During the Open ‘Em Up! Emails mastermind, you’ll discover how to:
- Immediately (and consistently) engage the interest and curiosity of the people on your email list.
- Make your email subscribers hungry for more of your message and your services.
- Create a strong connection of trust, credibility and even intimacy with your email subscribers.
- Develop a reputation for sending emails that are fascinating, valuable, and a joy to read.
- Keep people coming back for more and more of what you have to offer… and inspire them to tell their friends and colleagues about you.
If you want your emails to get opened, read and responded to…
you need to break away from the same-old, same-old and write emails that stand out, make an impact, create a connection and get people genuinely interested in what you’ve got going on!
And that’s exactly what you’re going to learn during the Open ‘Em Up! Emails masterclass.
Plus, I’m sharing my own personal and professional treasure chest of email secrets, like:
- SuperStar Subject Lines! How to write subject lines that make your clients stop whatever they’re doing and open your email now!
- Intriguing Openings and Rousing Closers: How to write 1) openings that never fail to get your message read from top to bottom and 2) closers that seal the deal.
- Story Secrets: How to use story to pull your clients into the meat of your message.
- Freeform Fun: How to draw outside the lines, break the rules, stand out, and shake things up!
- Template Tricks: How to use email templates without writing emails that sound like everybody else.
“Yes! I want to write emails that get the Yes!”
Warning!
This is NOT a program where you sit back, stare at a screen, and get force-fed a bunch of information you’ll never use.
This is a let’s-do-it, get-your-hands-dirty masterclass where you will be learning and writing and getting (and giving) feedback every week.
In this masterclass, you’ll not only be receiving the information you need to write irresistible emails, you’ll be applying this new learning immediately! You will:
- Write new emails every week… emails that wake up your clients and prospects and make them hungry for more.
- Get feedback and editing suggestions on your rough drafts so you elevate your email writing chops.
- Play with 7 subject line templates to create your own one-of-a-kind subject lines.
By the end of our 4 weeks together you’ll be 100% confident in your ability to slam out extraordinary emails that engage, entice, and excite your clients to buy while creating a lasting relationship of trust, respect and loyalty.
Here’s an outline of what you’ll learn in Open ‘Em Up! Emails:
Session One: The “New” Rules of Email… and How to Break ‘Em
We’ll jump right in with a 5-Step No-Fail Formula for writing emails that captivate, connect and convert. Then, I’ll show you how to tweak that formula so your emails are unique, distinctive and fascinating.
In this Session, you’ll discover:
- How to use the 5-Step No-Fail Formula to write one-of-a-kind, true-to-you emails that inspire, move, entice, and engage.
- The old-school email marketing rules that still work and the ones that don’t.
- The make-or-break element most entrepreneurs (and even some copywriters!) forget to include.
- The secret to writing emails that inspire your clients to do something (like click, comment, reply, or buy!)
- The one thing you must do before you write a word.
- 3 simple tweaks to make your emails a lot more yummy, engaging and irresistible.
Session Two: You Had Me At Hello: Intriguing Openings and Rousing Closers
Your opening has to have the pull to get your peeps into the meat of your message; your closer has to have the energy and conviction to get your reader to take action. And your P.S. needs to seal the deal.
In this Session, you’ll discover:
- The ins and outs for writing “sticky” openings that compel your client to keep reading!
- 3 ways to close your emails for maximum impact and take-action results.
- Why your P.S. is critically important… and sometimes completely unnecessary.
- How to include a call to action without losing your connection with your reader.
Session Three: Color Outside the Lines
This is where we break away from rules and formulas, step way out of the box, and explore email ideas that keep your clients wanting more! If you want your clients to open ‘em up, you have to change ‘em up!
In this Session, you’ll discover:
- The only rule you can never break. Never, ever.
- Why it’s imperative to color way outside the lines, be a little crazy, and get courageously real.
- Short v.s. long? Where and when to use both.
- Personal vs Professional: How to be credible while still being relatable.
- 5 fun ways to change things up and keep your list fully engaged.
- The only emails that will be read in 2019.
- How to wisely use templates so your emails don’t sound like everyone else’s.
Session Four: Super Star Subject Lines!
No more sweating the subject line! I’m going to show you how easy it can be to write subject lines that make your subscribers stop in their tracks and open up!
In this Session, you’ll discover:
- The 3 qualities of an irresistible subject line.
- 7 Subject Line Templates that make it easy for you to write irresistible, gotta-open subject lines.
- Why your subject line is the most important part of your email.
- Oodles of subject line examples that you can tweak to make your own.
- How to create a treasure chest of stunning subject lines so you always have one at the ready!
Oh, but that’s not all!
A Bonus Q & A Party!
Get Your Questions Answered, Your Emails Edited
and Celebrate Your Irresistibility!
Oh yeah! Let’s party!
As a special gift to you, I’m including a Bonus Q & A Party during which I will answer any questions you may have about all the rich and juicy content we covered during the first four sessions.
See, after the first four sessions, you’re going to be writing some pretty fabulous emails. You’ll be changing things up, setting new standards for yourself and trying on your newly-developed email-writing wings.
So… not only will I answer your questions during this interactive online party, I’ll also review, evaluate and edit a total of THREE EMAILS written and submitted by participants in the mastermind. Your email could be chosen! But either way, you’re going to learn a lot as I whip these three selected emails into tip-top, open-’em-up shape!
“Damn! This sounds ah-mazing! Sign me up!”
Ready for the deets? Here ya go!
What:
Open ‘Em Up! Emails: a 4-session masterclass on how to write irresistible, one-of-a-kind emails your peeps can’t wait to open, read, share, and say “yes!” to.
When:
Every Tuesday, from August 7 to August 28, 2018, at 12:00 pm ET, 11:00 am CT and 9:00 am PT.
Plus… Bonus Q & A Party! Date and time to be decided by those who participate.
Psssst! All sessions, including the Q & A, will be recorded so you won’t miss anything!
Included:
- Your Open ‘Em Up Playbooks: a pdf PlayBook for each Session with guidelines, resources and plenty of room to take copious notes.
- The Private Open ‘Em Up Facebook Group: This is where you’ll get my feedback and suggestions on your rough drafts as well as answers to any questions you may have. You’ll also give and get feedback to and from your fellow masterclassers.
- Templates, Examples, Swipe Files and More!
You’ll get the 5-Step No-Fail Formula for Client-Connecting Emails, the 7 Subject Line Templates with loads of examples, and my personal swipe file of ground-breaking emails and stunning subject lines.
How many: Limited to 12 ready-to-rumble entrepreneurs! So you get the attention, editing help, and feedback you need.
How much: $497
Or 3 payments of $197
Limited to 12 entrepreneurs who want to
write emails that connect, convert and create raving fans!
To ensure you get the attention and feedback you need to become an elevated email writing ninja, I’m only accepting 12 people into this masterclass. And two of those seats are already taken!
Truth Smack!
The secret to getting people to open and read your emails AND
care about your message goes way beyond a clever subject line.
You have to know how to write emails that fascinate, engage, and connect at a gut level… without using any misleading, manipulative tricks (blech!).
And without boring your subscribers to tears.
So, let’s do this thing!
Oh, yes, and of course, I’ll throw in a MONEY-BACK GUARANTEE!
If you are dissatisfied with Open ‘Em Up! Emails, for any reason, you can request and receive a full refund. This request needs to be made either before our 3rd session. So, there you have it! Any questions?
If so, please hop over to my Contact Page and let me know.
I look forward to cooking up some irresistible emails with you!
Lots of love,
Nancy Tierney
P.S. Oh, I’m pretty sure you know me well enough by now that I don’t even need to say this but… this mastermind is NOT about how to write hyped-up, highly manipulative, falsely sincere emails full of hypnotic trickery and empty promises. It’s about writing emails that are real and full of integrity, honesty and the genuine desire to be of service to others.
See you there!