Have you ever been reading about something you want – like a trip to the Bahamas, a VIP day with your favorite coach, or a new custom-made ukulele – and you’re almost sold… until you see the price?
You still want it. But your mind overrides your desire and says, “Oh, forget about it. I can’t afford it.”
Bam! You’ve just been hit with a big, fat objection – a reason not to buy.
Well, your clients are often hit with their own big, fat objections to laying their money down when they read about your offer.
Sometimes their objection is money. Sometimes it’s time. Or inconvenience.
Whatever your client’s objection may be, your job is to anticipate it, address it and soothe it. Click To Tweet Whatever your client’s objection may be, your job is to anticipate it, address it and soothe it. When you do, you can transform any objection into yet another great reason to say “Yes!” and buy.
And that’s what I’m talking about in today’s Quick Copywriting Tip video.
A Quick Copywriting Tip: Soothe Those Objections
A Quick Copywriting Tip! Your client is just looking for a reason NOT to buy whatever you’re selling. Like… it costs too much. It takes too long. It’s not in the right format. Whatever. Your job is to address and soothe whatever objections they may have so there is zero resistance to investing in the value you provide. How? Check out this new video and find out how.
Posted by Nancy Tierney – Firecracker Communications on Tuesday, May 26, 2015
What might be your clients’ objections to investing in all the wonderfulness you have to offer? Time? Money?
Or… perhaps it’s doubt. Maybe you haven’t yet convinced them that you or your offer can really deliver the goods and give them what they want. If so, use social proof. 3rd party testimonials or case studies. And get more specific when talking about the benefits of your offer.
Whatever your clients’ objections may be, list them below in the comments section and we’ll play with ways to soothe those objections. And if you want more hot copywriting tips, be sure to grab your free copy of 12 Tweaks to Quickly Transform Your Message From Dull to Dazzling.