Ask any copywriter worth her salt and she’ll tell you: if you want your copy to connect with your ideal clients and convince them to buy, that copy has to be chockful of big benefits.
But what is a benefit?
And why do they matter so dang much?
And if they’re so bloody important, how can you know what your big benefits are? And use them in all of your messaging?
Well, I created this short video to answer these questions and make it easy for you to identify the big benefits you offer… the ones that mean something to your ideal client.
The ones you should feature in your copy.
The ones that will grab your client by the imaginary lapels, demand their full attention, and make them ravenously hungry for whatever you’ve got cooking!
Watch it now. Take notes. Do your homework.
Hey… why not make that 2-column list now and then share YOUR top 5 benefits in the comments below?
Oh, come on! It won’t take long. And you won’t only get to broadcast your brilliant benefits here for all to see, you’ll also start writing more inspired, convincing copy.
Nice.