This week’s Tough Love is about your newsletter, or ezine, or any email offering you send on a regular basis.
Stop apologizing for it! I’ve noticed this disturbing trend where artists and entrepreneurs are asking people to sign up for their newsletter as if they are asking for a favor. “Oh, please! My newsletter isn’t all that long… and I only send it out once in a blue moon… so won’t you sign up?”
Ugh! Cut that out! Tell people why they should be eager and enthusiastic to receive your newsletter because it’s so packed with great information, value and entertainment!