My eyes were opened during my trip to L.A. last week. The travel industry has a lot to teach us about marketing and customer service. Basically, don't order whatever they are having because it's ... Read more
Sell It, Sistah! How To Set Up Your Website to Sell Your Stuff
Long ago and far away, a vocal coach once told me, “You gotta sell that song, honey. You can’t just sing it. You gotta sell it!” I understood exactly what she meant. If you’re going to give a great ... Read more
Before My Plane Takes Off…Tough Love Tuesday!
What would you say to your fans and/or clients if you could only tell them ONE thing? If you only could give them one last message, what would that be? My message to you, a little assignment and ... Read more
Soothe the Resistance and Get Your Creative Motor Running
Does this ever happen to you? You have “something” you need to do. A project, a job, a blog post, a painting, a song. But you haven’t started it yet. You’re thinking about it, but you haven’t done ... Read more
The Seduction of the Status Quo | Tough Love Tuesday
What's keeping you from moving your business (or your life) to the next level? What is it that keeps you stuck in the same old rut? It's not lack of time or money or resources. It's the ... Read more
Your Newsletter or Ezine: Stop Apologizing For It! | Tough Love Tuesday
This week's Tough Love is about your newsletter, or ezine, or any email offering you send on a regular basis. Stop apologizing for it! I've noticed this disturbing trend where artists and ... Read more
The All Mighty Opt-In and Its Trusty Sidekick, The Ethical Bribe. Part II
This post continues where we left off yesterday when I was brilliantly seduced into saying “yes” to a manicure when I had no conscious intention of getting one. As my manicurist Jeanette was getting ... Read more
The All Mighty Opt-In and Its Trusty Sidekick, The Ethical Bribe. Part I
Does your website offer people a tantalizing ethical bribe and an easy way to “opt-in” to your email list? It better! Because if it doesn’t, I swear, I’m going to hunt you down and spank you! If ... Read more
Are You a Fickle Friend on Social Media? | Tough Love Tuesday
Are you an on-again, off-again friend on social media? Do you lavish attention on your friends and fans when you have something to promote and then disappear once that something has launched or is ... Read more
Marketing and the Manicure | Tough Love Tuesday
What can a manicure teach you about marketing and sales? A lot! The story in this video will get you thinking about your own online "offer," how to sell by being in service to your clients and fans, ... Read more