This is Video #3 of the 3-part series: “Stop Stalling and Start Writing: How to Get Primed, Prepped and Pumped UP to Write Truly Compelling Copy.” In this video, I give you 4 questions to get you ... Read more
Video #2: One Cool Rule for Writing Clear, Concise and Compelling Copy
This is Video #2 of the 3-part series: "Stop Stalling and Start Writing: How to Get Primed, Prepped and Pumped UP to Write Truly Compelling Copy." I'm not a big fan of rules. But this one? It's a ... Read more
Video #1: Hook Up! How to Tap Into Your Best Ideas for Content & Copy
This is Video #1 of the 3-part series: "Stop Stalling and Start Writing: How to Get Primed, Prepped and Pumped UP to Write Truly Compelling Copy." How do you get your best ideas for blog posts, ... Read more
Start Easy: How to Stop Stalling and Start Writing
When it comes to writing, starting is often the hardest part. Just the idea of sitting down to stare at that terrifying blank page can cause stomach cramps, extreme fatigue, and a sudden need to ... Read more
The Finger Painting Principle: How to Turn Any Project Into Pure Pleasure and Creative Fun
Is there anything on your “to-do” list that you’re dreading right now? Is there something you need to create or accomplish… and when you think about it, you feel slightly anxious, pressured and ... Read more
So, You Don’t Know What to Do…
There’s a post-it note on my computer that says, “Don’t know. Keep going.” I wrote it to remind myself that when I don’t know what’s truly right for me, when I’m conflicted about which move to make ... Read more
Copywriting Tutorial: How to Create a Compelling Hook for Your Copy, Message, and More
Buzz, buzz, buzz! I’ve been hearing a lot of buzz about “hooks” lately. No, not fishing hooks. And not Captain Hook. The hook I’m talking about is that yummy piece of irresistible copy ... Read more
How to Find Your Way Through the Swampy Bog of Creativity
So… you’re walking home from a dinner party. It’s late. About 11:45 pm. The sidewalks are slick and wet from the rain that fell that day. You’re eager to get home so you walk quickly but cautiously. A ... Read more
Grab ‘Em With Connecting Questions: A Video Tutorial
If you want your ideal clients to actually read your emails, blog posts, sales pages and such... so they become genuinely interested in what you've got to offer... you've got to find a way to snag ... Read more
The Reese’s Pieces Technique… Or, How to Make Your First Words Irresistible
How many times have you started reading something - like an email, a web page, or even the first paragraph of a book - only to quickly become bored or distracted and move on to something ... Read more