Does your copy sound as dull and lifeless as an overcooked piece of cod? You need to spice it up! With some sense-stimulating details. Here's a quick video that gives you two easy ways to make your ... Read more
A Quiet Violence: Why You Need to Stop Shushing Yourself
Once upon a time... I loved social media. It was back in 2008, when both Facebook and Twitter were my water cooler. The place I would go to take a break from the isolation of my creative process. A ... Read more
What Billy Joel Can Teach You About Liberating Your Wild Writing Voice
Have you ever been cruising Facebook, commenting on your friends' posts, watching the occasional sea otter video (you’ve got to check out those baby sea otters at the Monterey Bay ... Read more
Man Overboard! What To Do When You’re Lost at Sea
There you are. Cruising full speed ahead in your business, working on a new project or plan, feeling slightly full of yourself (in a happy way), excited by the possibilities and fueled by your own ... Read more
Bring On the Benefits! How to Identify the Big Benefits You Offer (and Infuse Them in Your Copy!)
Ask any copywriter worth her salt and she'll tell you: if you want your copy to connect with your ideal clients and convince them to buy, that copy has to be chockful of big benefits. But what is a ... Read more
The Liability of Launching: 3 Things You Must Know Before Doing a Big Daddy Launch
It happened again. So I just have to speak up. For the past few years, I’ve watched super-talented, well-meaning entrepreneurs get seduced by the idea of doing a great big launch. An all-out, ... Read more
How to Flirt (and Eat) Your Way to Super Seductive Copy
When he asked me to stay for lunch, my first thought was, no. I had a ton of writing to do that afternoon, and I needed to get to it. But after thinking about it for 3 seconds, I said, "Yeah, ... Read more
The Laundry List: 5 Different Ways to Write Your About Page, Part III
This post is the final post in a 3-part series about how to write (or rewrite) your About Page. You can find Part I right here and Part II right here. If you’re a bit of a renegade, and you ... Read more
It Really Is All About You: 5 Different Ways to Write Your About Page, Part II
This post is Part II of our 3 part journey into the wonderful world of how to write (or rewrite) your About Page. You can find Part I right here. Savvy marketing geniuses will tell you your ... Read more
What’s It All About: 5 Different Ways to Write Your About Page, Part I
Have you read your About Page lately? Does it needs some sprucing up? Some editing? A complete overhaul? If you, like me, wrote your About Page copy a long while ago, you may not even remember what ... Read more