A few blocks from my house, there used to be a costume shop. A big one. With 3-floors worth of elaborate costumes, makeup, props and more. In the back on the ground floor, there was a wide assortment ... Read more
Video #3: 4 Questions You Must Answer Before You Write Your Copy
This is Video #3 of the 3-part series: “Stop Stalling and Start Writing: How to Get Primed, Prepped and Pumped UP to Write Truly Compelling Copy.” In this video, I give you 4 questions to get you ... Read more
Video #2: One Cool Rule for Writing Clear, Concise and Compelling Copy
This is Video #2 of the 3-part series: "Stop Stalling and Start Writing: How to Get Primed, Prepped and Pumped UP to Write Truly Compelling Copy." I'm not a big fan of rules. But this one? It's a ... Read more
Video #1: Hook Up! How to Tap Into Your Best Ideas for Content & Copy
This is Video #1 of the 3-part series: "Stop Stalling and Start Writing: How to Get Primed, Prepped and Pumped UP to Write Truly Compelling Copy." How do you get your best ideas for blog posts, ... Read more
Start Easy: How to Stop Stalling and Start Writing
When it comes to writing, starting is often the hardest part. Just the idea of sitting down to stare at that terrifying blank page can cause stomach cramps, extreme fatigue, and a sudden need to ... Read more
Copywriting Tutorial: How to Create a Compelling Hook for Your Copy, Message, and More
Buzz, buzz, buzz! I’ve been hearing a lot of buzz about “hooks” lately. No, not fishing hooks. And not Captain Hook. The hook I’m talking about is that yummy piece of irresistible copy ... Read more
Grab ‘Em With Connecting Questions: A Video Tutorial
If you want your ideal clients to actually read your emails, blog posts, sales pages and such... so they become genuinely interested in what you've got to offer... you've got to find a way to snag ... Read more
The Reese’s Pieces Technique… Or, How to Make Your First Words Irresistible
How many times have you started reading something - like an email, a web page, or even the first paragraph of a book - only to quickly become bored or distracted and move on to something ... Read more
Crazy Good 5-Step Checklist for Clear, Compelling Copy
Excuse me... but I've GOT to get in your face for the next 6 minutes. Because I've been doing a lot of copywriting makeovers for my clients lately, and I keep seeing the same head-slapping problem. ... Read more
My 10 Favorite Remedies for Healing Writer’s Block
I read the news today. Oh, boy! The chief fortune cookie writer for Wonton Foods, Donald Lau, has called it quits... after writing fortunes for over 30 years! His reason? Writer's block. I ... Read more