So, you’ve got something to sell. Maybe it’s your new eBook. Or a new 6-week coaching program. Or an audio CD. You know you need to create a convincing sales page, or at least a captivating ... Read more
From Boring to Brilliant: 5 Questions to Pump Up the Power of Your Writing
Do you ever finish writing something, like a blog post or your ezine or even a short promotional email, and as you're reading it over you think, "Ugh. This is boring!"? Chances are, what you've ... Read more
Email Marketing v.s. Email Intimacy
Sometimes, all the rules, guidance, brilliant ideas, expertise and even creativity just get in the way. They suffocate the most essential, basic thing that matters. This month, we've been focusing on ... Read more
Email Marketing: The Blood & Guts of An Irresistible Email
March is Email Marketing Month! During the entire month of March, I’ll be giving you tips, ideas and off-the-wall insights about how to get your bulk emails opened, read and responded to. Because, ... Read more
Stupid Rules You Should Ignore. A Tough Love Tuesday Tip!
It is March 20 and we continue our month long spotlight on email... how to write emails that get opened, read and responded to! Today, we are talking about stupid email writing rules you need to ... Read more
The Anatomy of An Irresistible Email
March is Email Marketing Month! During the entire month of March, I’ll be giving you tips, ideas and off-the-wall insights about how to get your bulk emails opened, read and responded to. Because, ... Read more
Grab ‘Em With a Great Subject Line. A Tough Love Tuesday Tip
Hey There! Did you hear the news? For the entire month of March, we are going to be talking about how to write emails that get opened, read and responded to. And we start with this week's Tough Love ... Read more
Keep It Snappy! Your Tough Love Tuesday Tip
Hey, today, I'm keeping it short and snappy! And you should too! When you're writing website copy, or an email, or anything online, you stand a better chance of engaging your reader by keeping it ... Read more
How to Write Autoresponders That Turn Looky-Loos Into Raving Fans: Part III
The following is Part III of a multi-post series on writing autoresponders that get results. Part I told the story of Kate and James. Part II, that story continued, along with some pretty sweet ... Read more
Autoresponders That Work: 10 Guidelines for Writing Autoreponsders That Turn Looky-Loos Into Raving Fans: Part II
The following is Part II of a multi-post series on writing autoresponders that get results. Part I told the story of Kate and James. We continue our story here. When we last left Kate, she was ... Read more