If I'm confused, chances are, other people are, too. If your website or Facebook Page or promotional video doesn't have a clear message, if people can't immediately understand: who you are, what you ... Read more
Less For Less? I Don’t Think So! | Tough Love Tuesday!
My eyes were opened during my trip to L.A. last week. The travel industry has a lot to teach us about marketing and customer service. Basically, don't order whatever they are having because it's ... Read more
Before My Plane Takes Off…Tough Love Tuesday!
What would you say to your fans and/or clients if you could only tell them ONE thing? If you only could give them one last message, what would that be? My message to you, a little assignment and ... Read more
The Seduction of the Status Quo | Tough Love Tuesday
What's keeping you from moving your business (or your life) to the next level? What is it that keeps you stuck in the same old rut? It's not lack of time or money or resources. It's the ... Read more
Your Newsletter or Ezine: Stop Apologizing For It! | Tough Love Tuesday
This week's Tough Love is about your newsletter, or ezine, or any email offering you send on a regular basis. Stop apologizing for it! I've noticed this disturbing trend where artists and ... Read more
Are You a Fickle Friend on Social Media? | Tough Love Tuesday
Are you an on-again, off-again friend on social media? Do you lavish attention on your friends and fans when you have something to promote and then disappear once that something has launched or is ... Read more
Marketing and the Manicure | Tough Love Tuesday
What can a manicure teach you about marketing and sales? A lot! The story in this video will get you thinking about your own online "offer," how to sell by being in service to your clients and fans, ... Read more
Business or Hobby? It’s Tough Love Tuesday!
"If you treat it like a business, it will pay you like a business. If you treat it like a hobby, it will pay you like a hobby." - Mary Kay And this is the topic for this week's Tough Love ... Read more
Are You Beating a Dead PR Horse? Tough Love Tuesday
Stop working on that slick press kit. Put down the phone if you're calling the editor of the Herald-Gazette. Don't invest your precious energy, time, money and creativity on old, traditional PR ... Read more
Facebook Love Notes! Tough Love Tuesday Tip
Do you leave love notes for people on their Facebook Walls? No, I don’t mean littering people’s Walls with annoying apps like Fortune Cookie or Farmville. I’m talking about personal notes expressing ... Read more