Excuse me… but I’ve GOT to get in your face for the next 6 minutes.
Because I’ve been doing a lot of copywriting makeovers for my clients lately, and I keep seeing the same head-slapping problem. One that’s messing with your ability to attract and engage your clients… and get them excited about working with you or buying from you.
And that weakness is… a lack of clarity.
Your copy is too vague or fuzzy around the edges. It doesn’t quickly and clearly deliver your message in a way that makes your ideal peeps sit up and say, “Bring it on!” You’re also leaving out some crucial elements (or hiding them in mushy language). And as a result, you’re losing clients. And opportunities. And sales.
More importantly, you’re not able to serve those who need you. Because they don’t quite understand what you’re offering and why it’s important.
So, I created this quick Crazy Good 5-step Checklist for you (in the video above), so you can be sure your copy has the right stuff to captivate and clearly communicate the power of your message in a way that connects with your ideal clients.
Whether you’re writing a blog post, a sales page, a web page, an email… use this 5-step checklist to guide you! Make sure each of these 5 elements are alive and well in your copy. And that each is crystal clear!
Hey… if you got something out of this 5-step Checklist, why not spread the word and share it with your friends? You can use the “Love is Sharing” links below. Thank you!