Last Saturday, it snowed here in New York. Snowed like crazy! To have snow before Halloween is surprising and rare. In fact, according to the Daily News, this is the fourth time snow has fallen in New York in October since the Civil War! And I believe it is the very first time that more than an inch of snow has fallen in New York before Halloween.
Unexpected and unprecedented, the snow on Saturday got me thinking about how delightful and beautiful the Unexpected can be and how you can use the Unexpected in your marketing, communications and client interactions.
How can you use the Unexpected to boost the effectiveness of your marketing? How can you surprise your clients in ways that make them pay attention and feel special? What can you do to create a deeper connection with your clients?
This and more is what’s covered in this week’s Tough Love Tuesday video.