Internet marketing gurus keep harping away about how to “build your list.” “It’s all in your list.” “You gotta keep building your list.””You want a huge list.”
But what good is a huge list if only a teeny-tiny percentage of the people on that list give a rip about what you have to offer? What’s the point of having a big fat list if that list is unresponsive?
I say, stop building a list. Start building a tribe… your online community. Stop thinking about “a list,” and start thinking about PEOPLE… the people you are meant to serve, the people who are looking for someone like you to help them, to move them to the next level.
In this Tough Love Tuesday tip, I remind you that it’s not a list your building. It’s a tribe of people.