What are your clients hungry for right now? What’s on their mind? Don’t assume that just because you’re writing valuable information that it’s relevant to what your client is experiencing right now. Take the time to talk to your past clients, present clients, people that fit your client profile, and ask them, “What matters the most to you right now? What are you thinking about? What are you dealing with? What are you really hungry for right now?”
Call them on the phone, create a survey, pay attention on social media. Find out what your people really want to hear about… and write about that.
Because you don’t want to sound like everyone else, right?