Have you ever been sold to by someone who didn’t give a rat’s ass about you?
Someone who just wanted you to buy whatever it was they were selling, whether it was useful to you or not? So they could collect their commission and move on to the next unsuspecting victim? They didn’t care about what you wanted or needed. They didn’t even see you or understand the first thing about what makes you tick.
All they wanted was the sale.
Yuck! What a gross, repulsive experience. You walk away feeling abused and disgusted. And even a little ticked off.
On the other hand, have you ever had a sales person who really did want to help you?
Someone who was determined to find the perfect solution for you?
Maybe you were shopping for a new outfit for a big event you had coming up. One in which you had to look like a million bucks. And you had a salesperson who ran herself ragged trying to find the perfect pieces you needed. She wanted to make sure each item made you gasp with delight. She listened to you when you told her what colors you like and the kind of impression you wanted to make. And she made sure to only bring you something that would fit that bill.
Not only did you end up with a fabulous outfit, you felt smart about your purchase. The whole experience was fun, exciting and all about you! And you left the store feeling cared for. Almost as if you made a new best friend.
This is how to sell. By being of service. By caring so much about your client or customer that you bend over backwards to make sure she finds the solution that’s right for her. Not by cramming whatever you’re selling down her throat.
This is also how you want to write your copy.
From a deep desire to be of service to your clients. To approach them with love and respect and genuine care for his or her well being. Because when you write your copy with this intention, your words will have magic in them. They will have medicine in them. Your client will feel seen, heard and understood. And cared for.
Your words will create a connection, an intimacy and trust that will allow your clients to lean in, be hungry for more, and want to buy… rather than feeling shamed or strong-armed into buying. Your words will do more than “make a sale.” They’ll make a lifelong fan. And perhaps even change someone’s life.
So, the next time you have a piece of copy to write to your clients, I want you to ask yourself a few questions before you do.
- How can I best be of service to my clients right now?
- How can what I have to say, share or sell move them closer to more of what they need and want?
- What is it that they need to hear or know right now that will make a positive impact in their lives?
- How can I let my words be of service?
Ask yourself those questions. And then let yourself write from there.
I know you want to attract more clients. I know you want to make sales. I know you want to write copy that will do all of that and more for you. And I promise you, if you write and sell with the intention to serve, you will find the perfect words to create the kind of connection that is sure to result in more clients and sales. And you’ll do so in a way that feels empowering, uplifting and satisfying to you.
If you need some help coming up with the right words or perfect structure to create this kind of connection and sense of service, hit me up! I always have tools and guides and fun offerings to help you write copy that makes a genuine connection with your ideal peeps. You can leave a comment below, or contact me here.
Now, go forth and write to serve!