Today, we continue our month-long focus on email marketing, including how to write emails that are irresistible and use email to build rapport, trust and connection with those you are meant to serve.
It always feels bad when someone unsubscribes from your email list. Especially right after you’ve sent something into which you put a lot of heart and soul. But hey, it really is okay! It just means that you and that unsubscriber may not be a perfect match right now.
So don’t freak out or think you’ve done something terribly wrong. As long as you are send people high-value content, communicating with them from a place of authenticity and the desire to serve, you need not fear the unsubscribe!
This Tough Love Tuesday will give you some new insight into the dreaded unsubscribe!
And if you want to learn how to write emails that are sure to captivate and connect with the people on your email list, join me on Tuesday, April 10, for “The 5 Essential Qualities of An Irresistible Email” a free teleclass. You will get some great tips and tweaks for transforming your emails and e-newsletters so they are always opened, read and responded to. Find out more here!