If I didn’t have such a temperamental digestive system, I’d eat it every day.
But not just any old cheese though.
I’d indulge in triple cremes from France.
Gruyere from Switzerland.
Fontina from Italy.
And strong, stinky gorgonzola. Heaven!
But as much as I love eating cheese, I hate it when it’s oozing out of someone’s headline.
I’m talking about headlines that are so cheap, dull, exaggerated, overblown, trite, or unbelievable that they… stink.
They stink of cheese.
And not in a good way.
Which is why today’s video tutorial is all about how to avoid writing cheap or cheesy headlines and write creative, captivating and credible ones instead.
Take a look.
After you’ve watched the tutorial, review your own headlines and see if you can de-cheesify them.
Or post the headlines you’re working on in the comments below, and we’ll work on them together.
Here’s a transcript of the above video: