During the month of March, we are focusing on how to write emails that get opened, read and responded to. Last week, we talked about subject lines, and today, we are focusing on being consistent with what you send to the people on your email list so they know what to expect from you anytime you send them an email. By being consistent, you build trust with your audience AND you condition them to expect a certain kind of content from you.
Learn from my mistakes!
For many months, I made the mistake of only sending free, high-value content to my email list. I know, this sounds like a good thing. And it is. Except that I failed to “condition” my list to also expect infrequent invitations to participate in certain offerings, like the Just An Hour project. As a result, when I did send them an invitation to be a part of this group, some people freaked out and unsubscribed. They simply hadn’t been conditioned to receive this kind of email from me.
So, create a content strategy for your email marketing and stick to it! Be consistent, and the people on your email list will thank you for it!
If you have questions about your own email marketing, why not leave it here, in the comment section below? Let’s stir this pot and get cooking!