Do you want to get more done in less time? Like those important, business-boosting projects? Or the copy for your next salespage? Or even those daily "to-do's" that never seem to get crossed off your ... Read more
Flip It, Dip It and Lay It Down™: A Fun Yet Powerful Copywriting Technique
Whoever said, "If it's not hard, it's not worth doing" is an idiot. Because when it comes to connecting with your ideal clients and getting them all hot and frothy for what you've got to give, ... Read more
How to Know What Your Clients Want From You
Right now my head feels as if it’s being bludgeoned by a cast iron frying pan as my sinuses are being sprayed with flesh-burning mace. I have a head cold. A nasty, mean, vindictive monster of a ... Read more
P.S. I Love You: 10 Creative Ways to Express Your Love on Valentine’s Day
My friend Maddy thinks Valentine’s Day is a stupid, artificial, pseudo-holiday created by greedy advertisers, florists and diamond merchants. The whole charade, according to her, is a guilt-inducing ... Read more
It’s Not About the Puppy: Look Deeper & Discover What Your Clients Really Need
Is anything more joyful and full of fun than a new puppy? Such a little bouncy bundle of cuddly cuteness, right? Sometimes. Sometimes not. 3 weeks ago, my dear friend Dee Dee and her ... Read more
Do You Have An Upper Limit Problem?
I’ve got a problem. And I bet you’ve got the same problem. Because crazy, passion-driven, creative entrepreneurs who have big desires and even bigger goals, we’re highly prone to this problem. It’s ... Read more
Planting Tulips: How to Step Out of Your Comfort Zone and Start Writing Copy
I blame my friend Debra. It’s all her fault. For she was the one who casually mentioned that now’s the time to plant tulips. Now, before the ground freezes. If she hadn’t said anything, I never ... Read more
When Your Offer Bombs: 3 Reasons You’re Not Selling Your Stuff and What To Do About It
It’s so disappointing. Heartbreaking, really. You worked so hard, sacrificing weekends and regular hours of sleep to create a rockin’ new product or program. And you were super excited about it. So ... Read more
Where’s the Beef? How to Get to the Meat of Your Message
My friend Ed won’t stop talking. Again. He does this all the time. He’ll ask me a question and as I begin to answer it, he’ll cut me off mid-sentence and launch into a fast-paced monologue that ... Read more
For Copy That Converts, Pump Up the Passion
When you’re an entrepreneur, you're always writing something, right? Some big or bite-sized bit of copy or content for your clients. Like an email blast. A blog post. A new opt-in page. Or a 7-email ... Read more