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The Anatomy of An Irresistible Email

March is Email Marketing Month! During the entire month of March, I’ll be giving you tips, ideas and off-the-wall insights about how to get your bulk emails opened, read and responded to. Because, ... Read more

Categories: Copywriting, Email Marketing, Internet marketing, Marketing & Communication

What Do People Expect From You? A Tough Love Tuesday Email Marketing Tip

During the month of March, we are focusing on how to write emails that get opened, read and responded to. Last week, we talked about subject lines, and today, we are focusing on being consistent with ... Read more

Categories: Marketing & Communication, Tough Love Tuesday

Danger! Don’t Send Your Love Via Email!

March is Email Marketing Month! During the entire month of March, I'll be giving you tips, ideas and off-the-wall insights about how to get your bulk emails opened, read and responded to. Because, ... Read more

Categories: Being An Entrepreneur, Marketing & Communication

Grab ‘Em With a Great Subject Line. A Tough Love Tuesday Tip

Hey There! Did you hear the news? For the entire month of March, we are going to be talking about how to write emails that get opened, read and responded to. And we start with this week's Tough Love ... Read more

Categories: Copywriting, Marketing & Communication, Tough Love Tuesday

How to Write Emails That Get Opened & Eagerly Devoured

One of my favorite movies is "You've Got Mail." I find it irresistible. There is something about the script, the soundtrack and the lovability of the characters... not to mention the fact that it ... Read more

Categories: Marketing & Communication

Content That Keeps ‘Em Coming! A Tough Love Tuesday Tip

Do you ever start reading an email or a web page only to click away after reading the first couple of sentences? The message or the content simply didn't hold your interest or make you curious enough ... Read more

Categories: Tough Love Tuesday

Just Say “NO!” to Pinterest

Whoa, how did that happen? One morning I woke up and the whole online world was talking about Pinterest - a relatively new, but super-popular social media platform. Reputable blogs were reporting ... Read more

Categories: Social Media Tips & Strategy

The Gordon Ramsay Guide to Success for Entrepreneurs… Restaurateurs

A couple of week ago, I was on a Gordon Ramsay kick. Perhaps you've heard of him. That f-bomb dropping, Michelin-star-winning Scottish chef and TV personality who is the star of several reality TV ... Read more

Categories: Being An Entrepreneur

Love, Passion and Business: A Valentine’s Day Tough Love Tip

It's Valentine's Day. The perfect day to talk about Love and Business. Particularly, Love and YOUR business. If you're an entrepreneur, chances are good that you are in love. Cupid's arrow pierced ... Read more

Categories: Being An Entrepreneur, Marketing & Communication, Tough Love Tuesday

Put Away That Ruler! Tough Love Tuesday Tip

What yardstick are you using to measure yourself and your achievements? Are you measuring your progress by other's achievements? Are you comparing yourself to others in your field who seem to be ... Read more

Categories: Being An Entrepreneur, Tough Love Tuesday

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