You've heard that old figure of speech, "Jack of All Trades, Master of None," right? It describes the person who is good at a lot of things but not exceptionally outstanding at any one. And I'm ... Read more
Email: The Secret Ingredient! It’s Tough Love Tuesday
Hey there! On this special episode of Tough Love Tuesday, I give you the secret ingredient to writing emails that work: YOU! As you may have noticed, I've been giving you lots of tips on how to ... Read more
Autoresponders That Work: 10 Guidelines for Writing Autoreponsders That Turn Looky-Loos Into Raving Fans: Part II
The following is Part II of a multi-post series on writing autoresponders that get results. Part I told the story of Kate and James. We continue our story here. When we last left Kate, she was ... Read more
No More Excuses! Get Honest With Yourself Now! Tough Love Tuesday
I still don't know what I was waiting for And my time was running wild, A million dead-end streets. Every time I thought I'd got it made It seemed the taste was not so sweet. So I turned myself to ... Read more
How to Turn Looky-Loos Into Raving Fans With Autoresponders: Part 1
The following story is all about you, your ideal client, your website, your ethical bribe, and the importance of your autoresponders. It is also the first part of a multi-post series on ... Read more
Should You Ignore Expert Advice? It’s Tough Love Tuesday
I got an email today from a marketing expert I love, respect and admire. As I read her message, I found myself feeling a little sick to my stomach. What she was saying rubbed me the wrong way. It ... Read more
Stop Getting Distracted! It’s Tough Love Tuesday
Do you let yourself be distracted when you're supposed to be focusing on some kind of major creative project? I'm talking about those projects on your to-do list that require your full attention, ... Read more
Keep Your Customer Satisfied: 5 Tips to Eliminate Buyer’s Remorse
Does this happen to you? You’re online, checking your email, updating your Facebook status, and there it is! An email with a juicy offer… an invitation to buy something. Let’s say it’s a home study ... Read more
What Are You Worth? More Than You Believe! It’s Tough Love Tuesday!
There is an epidemic going on among creative entrepreneurs and artists. It's the epidemic of undervaluing. Way too many of you are severely undervaluing what you have to offer the world. Your gifts, ... Read more
Are You Afraid To Do the Work You Love?
There’s a great little restaurant in the funky one-street town of Graton, CA, called Underwood Restaurant . They serve small plates of delectable creations and a long list of high-priced, Sonoma ... Read more