Last week I flew out to Southern California to visit my mom who’s going to be 91 years old in March. She’s had a few health challenges lately, most of which are under control. But my siblings and I ... Read more
Must-Have Ingredients To Make Your Core Message More Magnetic (and Modern)
I’m going to ask you a question and I don’t want you to think about your answer. Just go with the first thing that pops into your head. Okay, ready? Here it goes… You’re walking down the ... Read more
Magic Bullets: Small but Mighty Phrases That Enchant, Entice and Engage
In a world where we're constantly being bombarded with stuff to read - social media posts, emails, blog posts, magazines and political endorsements on our neighbors' lawns - people are reading less ... Read more
She Stole My Message! Or Did She?
If you’ve ever been burglarized, you know that gut-twisting feeling of having your space, stuff and privacy violated by some creep (or gang of creeps) willing to break a window, bust a lock or hack ... Read more
Liberate Your Wild Voice: How to Express Yourself with Confidence and Your Own Kind of Charisma
I gave my voice away in 1970. And I’ve been trying to get it back ever since. I was a teenager with a big singing voice who wasn’t shy about breaking into song... ever. From the soprano part of ... Read more
Quick Copywriting Tip: Spice Up Your Copy with Details
Does your copy sound as dull and lifeless as an overcooked piece of cod? You need to spice it up! With some sense-stimulating details. Here's a quick video that gives you two easy ways to make your ... Read more
What Billy Joel Can Teach You About Liberating Your Wild Writing Voice
Have you ever been cruising Facebook, commenting on your friends' posts, watching the occasional sea otter video (you’ve got to check out those baby sea otters at the Monterey Bay ... Read more
Bring On the Benefits! How to Identify the Big Benefits You Offer (and Infuse Them in Your Copy!)
Ask any copywriter worth her salt and she'll tell you: if you want your copy to connect with your ideal clients and convince them to buy, that copy has to be chockful of big benefits. But what is a ... Read more
How to Flirt (and Eat) Your Way to Super Seductive Copy
When he asked me to stay for lunch, my first thought was, no. I had a ton of writing to do that afternoon, and I needed to get to it. But after thinking about it for 3 seconds, I said, "Yeah, ... Read more
The Laundry List: 5 Different Ways to Write Your About Page, Part III
This post is the final post in a 3-part series about how to write (or rewrite) your About Page. You can find Part I right here and Part II right here. If you’re a bit of a renegade, and you ... Read more