This post is Part II of our 3 part journey into the wonderful world of how to write (or rewrite) your About Page. You can find Part I right here. Savvy marketing geniuses will tell you your ... Read more
What’s It All About: 5 Different Ways to Write Your About Page, Part I
Have you read your About Page lately? Does it needs some sprucing up? Some editing? A complete overhaul? If you, like me, wrote your About Page copy a long while ago, you may not even remember what ... Read more
Build Your Tribe: The 5 Elements of a High Converting Opt-in Page
So… you have a free offer. And it rocks, if you do say so yourself. It’s packed with value, transformational power and some down-and-dirty tips to help your clients get more of what they want ... Read more
Free Isn’t Enough: The Secret to Growing Your Email List
Imagine this: You’re walking down the street on a lovely summer day when you see a cute, old-fashioned ice cream parlor. It’s adorable, with its red-and-white striped awning, doo-dads in the ... Read more
A Quick Copywriting Tip: How to Use Both Positive and Negative Benefits
Anytime you write copy with the intention of selling something, like your products and services, you want to be sure to focus on the benefits: how your offer gives your client what he or she wants or ... Read more
A Quick Copywriting Tip: Soothe Those Objections
Have you ever been reading about something you want – like a trip to the Bahamas, a VIP day with your favorite coach, or a new custom-made ukulele – and you’re almost sold… until you see the ... Read more
3 Save-the-Day Tips for When Your Writing Isn’t Working
Sometimes, the best thing to do is just walk away. Last week I was working on a project that meant a great deal to me – writing copy for a new web page about my one-on-one mentoring program. My ... Read more
“So What?” Or How to Get Your Clients to Give a Damn
If you’re ready to finally have a business you love more than warm brownies with ice cream… a business that consistently makes more money than you can spend, answer these 2 questions right ... Read more
Flip It, Dip It and Lay It Down™: A Fun Yet Powerful Copywriting Technique
Whoever said, "If it's not hard, it's not worth doing" is an idiot. Because when it comes to connecting with your ideal clients and getting them all hot and frothy for what you've got to give, ... Read more
When Your Offer Bombs: 3 Reasons You’re Not Selling Your Stuff and What To Do About It
It’s so disappointing. Heartbreaking, really. You worked so hard, sacrificing weekends and regular hours of sleep to create a rockin’ new product or program. And you were super excited about it. So ... Read more