My friend Ed won’t stop talking. Again. He does this all the time. He’ll ask me a question and as I begin to answer it, he’ll cut me off mid-sentence and launch into a fast-paced monologue that ... Read more
Copywriting Tip: It’s All About “You”
Tell me, which of the two paragraphs below do you like best? #1 “Your copy will be more evocative if you address your client directly by using the pronoun “you.” Don't use some distant, collective ... Read more
Wild Horse Writing: The Fun, Easy and Creative Way to Write Powerful Copy
If I’ve heard it once I’ve heard it a thousand times: Writing is hard. Especially copywriting. Especially when you write copy or content about you, your business or that something special you have to ... Read more
A 5-Step Guide to Creating Copy & Content That Connects & Converts
Is there a magic formula for creating copy and content that inspires, compels and connects with your ideal client? A step-by-step process for crafting magnetic messages that mesmerize and move your ... Read more
What’s In a Name? How to Create a Clear & Catchy Title For Your Next Offer
So, you’ve got a little Something-Something to offer to your tribe. A new 6-week program. An eBook. A free webinar. Something. And you’re excited about it because you know it has the potential to ... Read more
Easy On the Eyes: How to Dress Your Message For Success
I’ve never understood why music CDs are packaged in such a way that it’s almost impossible to open them without an x-acto knife, a nail file and at least 5-7 minutes of spare time. It’s as if CD ... Read more
A Quick Copywriting Cure for a “Ho-Hum” Home Page
Does the message on your home page have that special “something-something,” that makes your ideal client instantly pull up a chair, fling off her coat and devour every word? Does your message do a ... Read more
How to Steal the Hearts of Your Ideal Clients
Have you ever seen the movie “Thief of Hearts?” It was by no means a blockbuster, but it was pretty steamy and sexy for its time. It’s about a professional thief who breaks into a house, steals a lot ... Read more
Copy Cursing: Do You Drop F-bombs in Your Copy & Content?
My mother can’t stand to watch movies where the characters cuss a lot. Especially if they utter the f-word every 1.4 seconds. It doesn’t matter if the plot is fascinating, the characters are funny ... Read more
Copy Magic: How to Transform Your Client’s Experience With Your Words
Last Tuesday, I spent 7 hours sitting, slumping and seething at Gate 30 in the Los Angeles airport. My flight to New York had been delayed 5 hours, and there was nothing to do but wait. In the grand ... Read more