What do you write when you’ve got nothing to say? And what can you say when you feel you have nothing to offer? For weeks now, I’ve been wanting to whip up a blog post full of awe-inspiring insight ... Read more
Blast Through Writer’s Block and Create Copy & Content That’s Hot, Hot, Hot!
So, there you are. You're sitting at your desk, trying to write a little something. Maybe a blog post. Or a bit of copy about something new and cool you’re offering. Or maybe an article for your ... Read more
If You Want To Stand Out, Sink In: How to Be Heard In a Noisy World
Have you ever landed on someone’s website or sales page, read a little bit of their copy and thought, “Dang! This chick’s message is so similar to mine! In fact, it could BE mine!” While you ... Read more
Write Faster, Increase Your Productivity and Avoid Hungry Squirrels
I consider myself to be a slow writer. And an even slower editor. My creative process seems to take longer than most writers, especially if I’m creating content that means a lot to me or my ... Read more
How You Can Make an Extra $500 a Day With Hand Puppets
Today's Quick, Kick-Ass Content & Copy Creation Video Tip shows you how to increase your income by $500 a day by using hand puppets in your marketing. Okay, not really. But I got your attention, ... Read more
Who Are You When You Write Your Content and Copy?
A Quick, Kick-Ass Copy & Content Creation Tip! Who you are matters. And I don't mean in some esoteric, cosmic, Oprah-esque way. It matters when it comes to the overall power and effectiveness ... Read more
A Special Valentine’s Day Tip: Love, Marketing & How to Write Copy That Connects
Happy Valentine's Day! Some may say that Valentine's Day is one big, commercial rip-off. A Hallmark Holiday. But for me, it's another opportunity to feel, celebrate and express Love, baby! And ... Read more
Subject Line Secrets, Part II: Ethical Seduction, Provocative Questions and Urgent Commands
And… we're back! Today we continue our journey into the wizardry of writing subject lines that inspire your clients and readers to immediately open whatever you send to them. Last week, we got ... Read more
Subject Line Secrets & the Cracker Jack Principle, Part I
Okay, I surrender! I hear you, and I give in! You want to know how to write subject lines that are so tempting, so irresistible that your readers cannot wait to open your email and gobble it up. ... Read more
“Go On! Impress Me!” How to (Not) Make an Impression
Hold on. Lighten up. You may be trying too hard. I know you’re in a mad rush to become the next best version of yourself. I get it. I do the same thing. But let me ask you something. Who would you ... Read more