Is there a magic formula for creating copy and content that inspires, compels and connects with your ideal client? A step-by-step process for crafting magnetic messages that mesmerize and move your ... Read more
What’s In a Name? How to Create a Clear & Catchy Title For Your Next Offer
So, you’ve got a little Something-Something to offer to your tribe. A new 6-week program. An eBook. A free webinar. Something. And you’re excited about it because you know it has the potential to ... Read more
Easy On the Eyes: How to Dress Your Message For Success
I’ve never understood why music CDs are packaged in such a way that it’s almost impossible to open them without an x-acto knife, a nail file and at least 5-7 minutes of spare time. It’s as if CD ... Read more
How to Steal the Hearts of Your Ideal Clients
Have you ever seen the movie “Thief of Hearts?” It was by no means a blockbuster, but it was pretty steamy and sexy for its time. It’s about a professional thief who breaks into a house, steals a lot ... Read more
Write Faster, Increase Your Productivity and Avoid Hungry Squirrels
I consider myself to be a slow writer. And an even slower editor. My creative process seems to take longer than most writers, especially if I’m creating content that means a lot to me or my ... Read more
How You Can Make an Extra $500 a Day With Hand Puppets
Today's Quick, Kick-Ass Content & Copy Creation Video Tip shows you how to increase your income by $500 a day by using hand puppets in your marketing. Okay, not really. But I got your attention, ... Read more
Who Are You When You Write Your Content and Copy?
A Quick, Kick-Ass Copy & Content Creation Tip! Who you are matters. And I don't mean in some esoteric, cosmic, Oprah-esque way. It matters when it comes to the overall power and effectiveness ... Read more
A Special Valentine’s Day Tip: Love, Marketing & How to Write Copy That Connects
Happy Valentine's Day! Some may say that Valentine's Day is one big, commercial rip-off. A Hallmark Holiday. But for me, it's another opportunity to feel, celebrate and express Love, baby! And ... Read more
Subject Line Secrets, Part II: Ethical Seduction, Provocative Questions and Urgent Commands
And… we're back! Today we continue our journey into the wizardry of writing subject lines that inspire your clients and readers to immediately open whatever you send to them. Last week, we got ... Read more
Subject Line Secrets & the Cracker Jack Principle, Part I
Okay, I surrender! I hear you, and I give in! You want to know how to write subject lines that are so tempting, so irresistible that your readers cannot wait to open your email and gobble it up. ... Read more