This may surprise you, but a lot of people want to know about you. They want to know who you are and what makes you tick. They want to know what turns you on and why you do what you do. And these ... Read more
Video Tips for the Rest of Us: My Interview with Bianca Filoteo
Which would you rather do? Read a book or watch television? Read a 57-page eBook or watch a 27-minute video training? Read a short blog post or watch a short video? (Let me know by leaving a comment ... Read more
5 Important Questions To Ask Before You Write That Sales Page (or Any Kind of Sales Copy)
So, you’ve got something to sell. Maybe it’s your new eBook. Or a new 6-week coaching program. Or an audio CD. You know you need to create a convincing sales page, or at least a captivating ... Read more
“Where Did I Go Wrong?” 5 Reasons Why People Don’t Buy What You’re Selling
You launched a new product, and it didn’t sell very well. You offered a free teleseminar, and only a handful of people showed up. You invested in a new Facebook ad, and the response was less than ... Read more
How to Turn Your Content Into Cash (and Always Know What to Write Next!)
Do yourself a favor. Don’t write one more e-newsletter, blog post or article until you know how you’re going to turn that content into cash. Now, there are a lot of good reasons to create high value ... Read more
Stop Entrepreneurial Schizophrenia Now! A Tough Love Tuesday Tip
Do you suffer from Entrepreneurial Schizophrenia? Are you trying to be too many things to too many groups of people? Most creative entrepreneurs are multi-talented and highly capable of offering a ... Read more
From Boring to Brilliant: 5 Questions to Pump Up the Power of Your Writing
Do you ever finish writing something, like a blog post or your ezine or even a short promotional email, and as you're reading it over you think, "Ugh. This is boring!"? Chances are, what you've ... Read more
10 Easy Ways to Write a Really Crappy Marketing Message
by guest blogger, Kathleen Watson I've always been amused and impressed by Kathleen Watson's writing on her own blog, Stepping Into Big, so I asked her if she'd be willing to write a special article ... Read more
Internet Marketing & Neal’s Hardware: A Story To Make It Simple, Part II
Two weeks ago, we left Neal sitting pretty in his local hardware store, Neal’s Hardware, with a great free offer, a lot of new customers and a great strategy for distinguishing his neighborhood store ... Read more
Downplay the Content. Amplify the Connection! Tough Love Tuesday Tip
I just got done listening to a very fine (and free) 5-part series on Building Your Business With Content Marketing" with Brian Clark from Copyblogger and Michael Port. These guys are super-pros when ... Read more