A few blocks from my house, there used to be a costume shop. A big one. With 3-floors worth of elaborate costumes, makeup, props and more. In the back on the ground floor, there was a wide assortment ... Read more
Start Easy: How to Stop Stalling and Start Writing
When it comes to writing, starting is often the hardest part. Just the idea of sitting down to stare at that terrifying blank page can cause stomach cramps, extreme fatigue, and a sudden need to ... Read more
The Finger Painting Principle: How to Turn Any Project Into Pure Pleasure and Creative Fun
Is there anything on your “to-do” list that you’re dreading right now? Is there something you need to create or accomplish… and when you think about it, you feel slightly anxious, pressured and ... Read more
Copywriting Tutorial: How to Create a Compelling Hook for Your Copy, Message, and More
Buzz, buzz, buzz! I’ve been hearing a lot of buzz about “hooks” lately. No, not fishing hooks. And not Captain Hook. The hook I’m talking about is that yummy piece of irresistible copy ... Read more
Crazy Good 5-Step Checklist for Clear, Compelling Copy
Excuse me... but I've GOT to get in your face for the next 6 minutes. Because I've been doing a lot of copywriting makeovers for my clients lately, and I keep seeing the same head-slapping problem. ... Read more
Is Your Copy Pissing People Off?
Last week I flew out to Southern California to visit my mom who’s going to be 91 years old in March. She’s had a few health challenges lately, most of which are under control. But my siblings and I ... Read more
Magic Bullets: Small but Mighty Phrases That Enchant, Entice and Engage
In a world where we're constantly being bombarded with stuff to read - social media posts, emails, blog posts, magazines and political endorsements on our neighbors' lawns - people are reading less ... Read more