If you’ve ever been burglarized, you know that gut-twisting feeling of having your space, stuff and privacy violated by some creep (or gang of creeps) willing to break a window, bust a lock or hack ... Read more
Liberate Your Wild Voice: How to Express Yourself with Confidence and Your Own Kind of Charisma
I gave my voice away in 1970. And I’ve been trying to get it back ever since. I was a teenager with a big singing voice who wasn’t shy about breaking into song... ever. From the soprano part of ... Read more
Quick Copywriting Tip: Spice Up Your Copy with Details
Does your copy sound as dull and lifeless as an overcooked piece of cod? You need to spice it up! With some sense-stimulating details. Here's a quick video that gives you two easy ways to make your ... Read more
The Laundry List: 5 Different Ways to Write Your About Page, Part III
This post is the final post in a 3-part series about how to write (or rewrite) your About Page. You can find Part I right here and Part II right here. If you’re a bit of a renegade, and you ... Read more
It Really Is All About You: 5 Different Ways to Write Your About Page, Part II
This post is Part II of our 3 part journey into the wonderful world of how to write (or rewrite) your About Page. You can find Part I right here. Savvy marketing geniuses will tell you your ... Read more
Build Your Tribe: The 5 Elements of a High Converting Opt-in Page
So… you have a free offer. And it rocks, if you do say so yourself. It’s packed with value, transformational power and some down-and-dirty tips to help your clients get more of what they want ... Read more
Free Isn’t Enough: The Secret to Growing Your Email List
Imagine this: You’re walking down the street on a lovely summer day when you see a cute, old-fashioned ice cream parlor. It’s adorable, with its red-and-white striped awning, doo-dads in the ... Read more
A Quick Copywriting Tip: How to Use Both Positive and Negative Benefits
Anytime you write copy with the intention of selling something, like your products and services, you want to be sure to focus on the benefits: how your offer gives your client what he or she wants or ... Read more