Have you ever been cruising Facebook, commenting on your friends' posts, watching the occasional sea otter video (you’ve got to check out those baby sea otters at the Monterey Bay ... Read more
The Laundry List: 5 Different Ways to Write Your About Page, Part III
This post is the final post in a 3-part series about how to write (or rewrite) your About Page. You can find Part I right here and Part II right here. If you’re a bit of a renegade, and you ... Read more
Build Your Tribe: The 5 Elements of a High Converting Opt-in Page
So… you have a free offer. And it rocks, if you do say so yourself. It’s packed with value, transformational power and some down-and-dirty tips to help your clients get more of what they want ... Read more
Free Isn’t Enough: The Secret to Growing Your Email List
Imagine this: You’re walking down the street on a lovely summer day when you see a cute, old-fashioned ice cream parlor. It’s adorable, with its red-and-white striped awning, doo-dads in the ... Read more
A Quick Copywriting Tip: Soothe Those Objections
Have you ever been reading about something you want – like a trip to the Bahamas, a VIP day with your favorite coach, or a new custom-made ukulele – and you’re almost sold… until you see the ... Read more
3 Save-the-Day Tips for When Your Writing Isn’t Working
Sometimes, the best thing to do is just walk away. Last week I was working on a project that meant a great deal to me – writing copy for a new web page about my one-on-one mentoring program. My ... Read more
Planting Tulips: How to Step Out of Your Comfort Zone and Start Writing Copy
I blame my friend Debra. It’s all her fault. For she was the one who casually mentioned that now’s the time to plant tulips. Now, before the ground freezes. If she hadn’t said anything, I never ... Read more
A 5-Step Guide to Creating Copy & Content That Connects & Converts
Is there a magic formula for creating copy and content that inspires, compels and connects with your ideal client? A step-by-step process for crafting magnetic messages that mesmerize and move your ... Read more