This is the second installment of a 3-part video tutorial "The Missing Ps: How to take your copy from just okay to Ooo la la! The first video of this series can be found here. If your copy is ... Read more
Just Say No! How to Break Through Massive Resistance and Get ‘Er Done
Sometimes, you have to say "no" before you can say "yes." Sometimes, you can’t make a lick of progress on a project until you decide not to do it. Sometimes, the fastest, most effective way to ... Read more
Start Easy: How to Stop Stalling and Start Writing
When it comes to writing, starting is often the hardest part. Just the idea of sitting down to stare at that terrifying blank page can cause stomach cramps, extreme fatigue, and a sudden need to ... Read more
The Finger Painting Principle: How to Turn Any Project Into Pure Pleasure and Creative Fun
Is there anything on your “to-do” list that you’re dreading right now? Is there something you need to create or accomplish… and when you think about it, you feel slightly anxious, pressured and ... Read more
Copywriting Tutorial: How to Create a Compelling Hook for Your Copy, Message, and More
Buzz, buzz, buzz! I’ve been hearing a lot of buzz about “hooks” lately. No, not fishing hooks. And not Captain Hook. The hook I’m talking about is that yummy piece of irresistible copy ... Read more
How to Find Your Way Through the Swampy Bog of Creativity
So… you’re walking home from a dinner party. It’s late. About 11:45 pm. The sidewalks are slick and wet from the rain that fell that day. You’re eager to get home so you walk quickly but cautiously. A ... Read more
My 10 Favorite Remedies for Healing Writer’s Block
I read the news today. Oh, boy! The chief fortune cookie writer for Wonton Foods, Donald Lau, has called it quits... after writing fortunes for over 30 years! His reason? Writer's block. I ... Read more
Liberate Your Wild Voice: How to Express Yourself with Confidence and Your Own Kind of Charisma
I gave my voice away in 1970. And I’ve been trying to get it back ever since. I was a teenager with a big singing voice who wasn’t shy about breaking into song... ever. From the soprano part of ... Read more